HP Integrates Atmel's WLAN Technology into Wi-Fi Enabled Print Server

11/6/2003 - Atmel® Corporation (Nasdaq: ATML) announced that a custom wireless local area network (WLAN) module design, based on Atmel's USB 802.11b Media Access Controller, was released to production by HP® to provide a Wi-Fi® enabled print server. The HP Jetdirect® 380x print server helps enable sharing of a broad range of network-capable HP printers and multi-function peripherals across 802.11b wireless networks. The Atmel design, done specifically for HP, utilizes the RF Micro Devices®, Inc. (Nasdaq: RFMD) radio front end and is one of the highest performing USB 802.11b module solutions available today.

Printers use either a USB or parallel interface to connect directly to a PC. For printers that do not have an Ethernet port, the HP Jetdirect 380x 802.11b wireless print server may be used to provide a connection from the printer's USB interface to the Local Area Network (LAN). The HP Jetdirect 380x print server is designed to provide wireless network connectivity, facilitating the choice of printer location without the use of wires.

This design win represents Atmel's second embedded Wi-Fi design win at HP. The first design win, announced November 18, 2002 was for an embedded USB module into the HP iPAQTM Pocket PC H5400 series.

"Atmel is pleased to have been chosen by HP for the design of this wireless print server. It is a significant design win as Atmel and HP should be able to leverage the developments of the software and reuse it on future developments. This provides a potentially enormous reduction in cost and engineering time, allowing a much quicker time to market on subsequent products," said Richard Bisset, Product Marketing Director of Atmel's Multimedia Communications Product Group.

"As a leader in the design and manufacture of WLAN solutions, Atmel's product excellence helps us to satisfy customers who require the highest levels of wireless connectivity," said Bruce Falzarano, R&D project manager, Imaging and Printing Group at HP. "Atmel has a proven track record in the wireless IC marketplace, which enabled us to work with an experienced team throughout our project - from conception to design," he concluded.

By offering complete WLAN designs, Atmel helps to enable customers to reduce costs, accelerate time-to-market and improve key performance metrics, such as receiver sensitivity, throughput and range versus leading competitive solutions. Atmel offers USB, Mini-PCI, PCMCIA, CompactFlash® and Access Point reference designs developed to be a low-cost, complete solutions to meet Wi-Fi (IEEE 802.11b) specifications. Complete reference designs centered on the Atmel's Media Access Controller (MAC) and MAC plus baseband controller includes firmware, software, WHQL qualified drivers, Wi-Fi certification, and utilities for regulatory certifications and production.

About Atmel
Founded in 1984, Atmel Corporation is headquartered in San Jose, California with manufacturing facilities in North America and Europe. Atmel designs, manufactures and markets worldwide, advanced logic, mixed-signal, nonvolatile memory and RF semiconductors. Atmel is also a leading provider of system-level integration semiconductor solutions using CMOS, BiCMOS, SiGe, and high-voltage BCDMOS process technologies.

Atmel, the Atmel logo and combinations thereof are registered trademarks, and others contained herein are trademarks, of Atmel Corporation. HP, Jetdirect are registered trademarks and iPAQ is a trademark of Hewlett-Packard Development Company. RF Micro Devices is the registered trademark of RF Micro Devices, Inc. Wi-Fi is the registered trademark of Wi-Fi Alliance. CompactFlash is the registered trademark of SanDisk.

For further information on Atmel's Wireless LAN products, go to http://www.atmel.com/atmel/products/prod32.htm

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