WGBH, Sun Open iForce Solution Center for Digital Asset Management

11/5/2003 - WGBH Boston, the leading producer of PBS prime-time and children’s programs and online content, and Sun Microsystems, Inc. announced the grand opening of the first Sun iForce Solution Center for Digital Asset Management. The Center provides proof-of-concept testing facilities designed to help broadcast networks, television stations and other digital media-intensive businesses, as well as governmental and educational institutions, save millions of dollars by building architectures to better manage their digital assets – including still images, graphics, text, video and audio – and create new revenue streams from their content. The ribbon cutting will be held at the new iForce Solution Center, which is being hosted by the public broadcaster at its headquarters in Boston.

This iForce Solution Center features Sun's Digital Asset Management Reference Architecture, which provides detailed methodologies for designing and deploying a proven, standards-based, end-to-end digital asset management platform. Once the infrastructure is in place, digital assets can be more effectively searched, retrieved, shared, reused and archived. Each Reference Architecture includes detailed architecture, implementation and sizing guides , as well as access to Sun's proof-of-concept facilities at iForce Centers worldwide, to help customers lower risk while making informed decisions prior to deploying architectures in their own production environments.

The iForce Solution Center at WGBH provides an ideal environment for multimedia business to test and fine-tune the platform that will transform their enterprise media asset management prior to making a capital investment.

As a producer and distributor of national content on multiple platforms, WGBH collaborated with Sun to consolidate its assets onto digital media as a means of maximizing its value. "The alliance between Sun and WGBH produced a truly end-to-end digital asset management solution, which is critical to the future of WGBH as a producer, packager and distributor of content," said David Liroff, Vice President and Chief Technology Officer at WGBH. "Sun's Digital Asset Management Reference Architecture is key to our ability to fully realize the value of the content we create both internally and across multiple platforms. Savings and incremental revenues can then be redirected to furthering the mission of public broadcasting organizations like WGBH, or to finding new ways to monetize these digital assets."

"Sun Reference Architectures underscore our commitment to driving cost and complexity out of the datacenter through proven, pre-tested solutions versus throwing people at the problem," said Clark Masters, executive vice president, Enterprise Systems Products at Sun Microsystems, Inc "By using proven methodologies for building asset management infrastructures, customers can realize substantial cost savings in creating and distributing digital content. Businesses also can reduce IT budgets by using the repeatable methodologies embodied by Sun's Reference Architectures."

The Digital Asset Management Reference Architecture was developed through a close collaboration between WGBH Boston and Sun Microsystems, with assistance from Artesia Technologies, a leader in enterprise Digital Asset Management, and Sony Electronics, Inc., a leader in broadcast and data media technologies. The end-to-end architecture also incorporates technology from Apple; Grass Valley products from Thomson Broadcast and Media Solutions; Harris Automation Solutions; Telestream; and Virage, a division of Autonomy Corporation.

WGBH Boston has a long history of pioneering work. In 1972, WGBH broke the silence barrier with the development of the world’s first television captioning for deaf and hard-of-hearing viewers. In 1990, the public broadcaster launched the national Descriptive Video Service (DVS), providing viewers who are blind or visually impaired with supplemental narration about characters, action, and settings.

More information on WGBH's DAM initiative, Sun's iForce Initiative and Sun Reference Architectures is available at http://daminfo.wgbh.org, http://sun.com/iforce and http://sun.com/products/architectures-platforms/refarch

About WGBH Boston
WGBH Boston is America's preeminent public broadcasting producer, the source of nearly one-third of PBS's prime-time lineup and companion online content as well as many public radio favorites. WGBH is a pioneer in educational multimedia (including the Web, broadband, and interactive television) and in technologies and services that make media accessible for people with disabilities. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards…even two Oscars. In 2002, WGBH was honored with a special institutional Peabody Award for 50 years of excellence. For more information visit www.wgbh.org.

About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at http://sun.com

Sun, Sun Microsystems, the Sun logo, "The Network is The Computer," and iForce are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

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