11/4/2003 - In a recent survey by Venture Development Corporation, OEMs indicated that the ability to customize an IC was their most important selection criteria when choosing a vendor.
In the consumer market, mobile handsets, digital cameras and gaming consoles are consuming large quantities of power ICs. As consumers insist on more functionality, power requirements for these devices increase. As OEMs try to meet these requirements, they're finding that existing power management ICs are not sufficient. To address the issue OEMs are looking to vendors to provide necessary customization, including:
Today's power management ICs must not only provide high efficiency, they must also be available in small packages to support highly compact footprints used in mobile designs.
Founded in 1971, VDC is a technology market research and consulting firm that specializes in industrial and commercial electronics, computing, communications, software and power systems markets. For further information about "The Global Market for Power Supply and Power Management Integrated Circuits, Fourth Edition - Volume 2: OEM Demand Analysis" or any other VDC service contact: Marianne D'Aquila, Power Industry Analyst, 508-653-9000, extension 134, firstname.lastname@example.org
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