Phoenix Enables Built-In Recovery for Samsung Desktops, Notebooks

11/4/2003 - Phoenix Technologies Ltd. (Nasdaq: PTEC), the company driving the global core system software standard in PC systems and connected digital devices for 25 years, has signed a multi-year licensing agreement with Samsung to incorporate Phoenix Core Managed Environment (cMETM) Console with Phoenix FirstWareTM Recover or Phoenix FirstWare Recover Pro applications into all Samsung desktops and notebooks shipped worldwide. This will help Samsung to control its support costs while allowing users to restore their own hard drives, even after a system crash, without technical support or recover CDs. Headquartered in Korea, Samsung is a global PC market leader and has been a longtime Phoenix partner.

"Today, users expect their PCs to be easier to use and maintain," said Mr. Oh Young Hwan, Executive Vice President and General Manager at Samsung. "This is becoming a primary differentiator for manufacturers, as processor speed becomes less important. We recognized that Phoenix has an innovative approach, using core system software to leverage product value. It's an approach that will help us maintain a strong competitive position."

Phoenix FirstWare Recover Pro is an always-available and tamperproof back-up and recovery tool built into the core of the PC. As part of Phoenix cME, this ideal recovery solution stores user data, applications, and the operating system (OS) in Phoenix's unique, secured host protected area (HPA) of the hard drive. Users can easily recover systems to their original factory conditions or to a more recent state without factory-supplied restore CDs or the assistance of technical support teams. This significantly reduces warranty and other support costs, while maximizing end user productivity and satisfaction.

Phoenix FirstWare Recover provides similar value, offering users restoration of their PCs to the original factory image, including system software and factory-installed applications.

Phoenix cME Console is a platform from which to launch and manage trusted Phoenix cME-certified applications. It is a customizable product that is built into the heart of a digital device. Phoenix recently launched an ISV program allowing third-party companies to secure their applications as part of the Phoenix cME environment.

"Companies like Samsung can strengthen and differentiate their market positions with Phoenix cME and its built-in applications and technologies," said Timothy D. Eades, Senior Vice President and General Manager, Corporate Marketing and Product Division for Phoenix. "We are committed to generate a continuous stream of software innovations at the heart of the device that will enable the makers of digital devices to extend more secure benefits into many new user markets."

About Phoenix cME
Phoenix cME is an open software platform, centered on BIOS, that enables the management and integration of functionality into the heart of digital devices. Applications and technologies, such as utilities, productivity, security, and content delivery tools, can all be accessed independently and in support of the operating system from the Phoenix cME platform. The platform is available for PCs, servers, embedded systems and information appliances.

About Phoenix
Founded in 1979, Phoenix Technologies (NASDAQ: PTEC) helped launch the digital revolution when it created the industry's leading machine-independent BIOS software, which ships in more than 100 million new systems each year. Phoenix continues to leverage that core-level experience to develop many other vital solutions at multiple points in the foundation of PCs and other digital devices. Today, Phoenix solutions activate, secure, connect, and recover the world's best-known systems. These solutions operate from the Phoenix Core Managed Environment (cME), where they're built in and protected from viruses, user errors, hackers, and corruption. Phoenix is headquartered in San Jose, Calif. USA (Silicon Valley), with offices in global business and technology centers. For more information about Phoenix Technologies, visit our Web site at

Phoenix and Phoenix Technologies are registered trademarks of Phoenix Technologies.

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