MLB Advanced Media and Sun Microsystems Hit Home Run with

11/4/2003 - America's national pastime has just completed one of its most successful season ever and a record number of people worldwide are keeping their hunger for baseball fed at, the official web site of Major League Baseball. MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, and Sun Microsystems, Inc. (Nasdaq: SUNW), have developed a truly powerful, interactive Web site that supports data- and bandwidth intensive features that drive baseball fans worldwide to the Internet.

The new features MLBAM added to in the past year, including live Internet broadcasts of full games, digital downloads of all playoff games, hour long live pregame shows, and expanded broadband capabilities, have helped record its first-ever 35 million page view day on the first day of the 2003 playoff series, and, for the entire postseason and the 30 individual team sites registered over 560 million page views, five times higher than the 91 million in the same period in 2002 and attracted over 65 million visitors, more than double the 29 million visitors that came to the site during last year's playoff series. The most popular features during playoffs have been the ability to follow live game action, visit team home pages - especially, and - buy tickets online, Matchup pages, Fan Forum (chat), and shopping.

The ability to support the growing success of and expand the functionality to include broadband and other features to draw fans further into the sport was made possible through a technology and marketing partnership with Sun Microsystems first established in July 2001. As the Official Technology Provider for, Sun worked with MLBAM to architect and build a rock-solid platform infrastructure based on Sun servers, storage, and software, including Java technology, that could easily scale to support a wide variety of applications and an endless number of visitors.

About MLB Advanced Media
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media L.P. (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site (, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live radio broadcast of games, live and archived weebcasts of games, pitch-by-pitch enactment of games, and video highlights.

About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at

Sun, Sun Microsystems, the Sun logo and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc., in the US and other countries.

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