iAnywhere Strengthens CRM Adoption with New Version of Mobile Pharma

11/3/2003 - iAnywhere Solutions, Inc., a subsidiary of Sybase, Inc. (NYSE: SY), announced a new version of Mobile Pharma, delivering essential customer relationship management (CRM) information to pharmaceutical sales representatives via handheld devices. Mobile Pharma increases field productivity, strengthens adoption and improves analytics by putting an easy-to-use, pharma-optimized CRM solution in the hands of sales representatives. New features include workflow configuration capabilities to simplify navigation, key performance indicators that enable businesses to measure the usage and effectiveness of their mobile deployments and enhanced integration with Siebel ePharma.

"Mobile Pharma has been the key in driving higher returns on our CRM investments," said Joe Regan, director, Sales Operations and Training at Chiron Corporation. "Field adoption has sky rocketed since our reps have been able to access physician information and complete call reports using Mobile Pharma."

"According to research by CGE&Y, as much as seventy-five percent of a rep's time is spent on non-selling activities such as administrative tasks. Every product enhancement that streamlines these activities increases company profits," said Ojas Rege, senior director of Mobile Solutions at iAnywhere. "Mobile Pharma meets the very specific and detailed workflow needs of pharmaceutical sales representatives, providing them with the customer information they need, when they need it, in a convenient form factor."

Mobile Pharma provides handheld access to key pharmaceutical sales tools at the point of physician interaction, minimizing downtime by providing access to multiple data resources such as CRM, ERP, intranet and legacy systems. This next generation of Mobile Pharma includes significant enhancements designed to accelerate the adoption of CRM solutions.

Workflow configuration - new capabilities enable the configuration of the user interface to match an organization's pharmaceutical sales process and work rules, simplifying navigation and making the most of the available screen space on handheld devices. As a result of these enhancements, sales representatives can easily leverage information such as call history, physician prescribing history, clinical trial results, product detail and competitive information.

Key performance indicator dashboard - the addition of key performance indicators (KPIs) - such as call reporting coverage and completeness - enable pharmaceutical companies to measure the adoption and effectiveness of their Mobile Pharma deployments. By monitoring these KPIs, pharmaceutical companies can also ensure that their analytics are built on a solid foundation of field data. Complete and accurate field data is vital for producing valid analytic results - which in turn enable pharmaceutical companies to reliably build stronger relationships with doctors through targeted programs, promotions and messages.

Enhanced Siebel ePharma support - new support for smart call templates and personal lists improves field sales productivity and adoption through greater ease of use. These capabilities allow field sales professionals to complete call reports with greater speed, accuracy and convenience.

Additional information is available online at www.ianywhere.com/mobile_pharma.

About iAnywhere
iAnywhere provides software and services that enable the delivery of enterprise information anywhere, at anytime. More than 12,000 customers and 1,000 partners worldwide rely on the company's industry leading SQL Anywhere® database and mobile enterprise solutions. In addition, the company's AvantGo® mobile Internet service has more than ten million registered subscribers. iAnywhere is a subsidiary of Sybase, Inc. (NYSE: SY). Visit www.ianywhere.com for more information.

iAnywhere, iAnywhere Solutions, SQL Anywhere and AvantGo are trademarks, registered trademarks or servicemarks of Sybase, Inc. or its subsidiaries. ® indicates registration in the United States of America.

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