ITSMA Honors Wipro with Services Marketing Excellence Award

10/30/2003 - Wipro Technologies, the global IT services division of Wipro Limited (NYSE:WIT), announced that it has been awarded a 2003 Services Marketing Excellence Award by ITSMA (Information Technology Services Marketing Association), the leading global organization for services marketing professionals in the technology and professional services industries. Wipro Technologies received a gold award in the category of Measuring Marketing Results for its ‘Integrated Lead Generation’ program. The award recognized Wipro’s program aimed at maximizing demand to support its ambitious new business development growth rates.

ITSMA’s Services Marketing Excellence (SME) Awards, the only awards that focus exclusively on marketing and selling technology-related services and solutions, honor standout performance in marketing innovation, execution, and results.

“In a highly contested category, Wipro’s program stood out from an outstanding group of IT companies as a sophisticated and highly integrated program that generated substantial results in a short period of time," said Dave Munn, President and Chief Executive Officer, ITSMA. “The award honors Wipro's focus on high-impact and measurable marketing initiatives, including Web, thought leadership, and a tighter integration of various marketing channels that led to dramatically improved business results and a very high return on marketing investment.”

The ILG program has been one of the key drivers in achieving Wipro’s objective of growing its name recognition and overall brand equity among its key markets - US and European Enterprise buyers. The pivotal feature of this initiative is its high level of integration based on the concept of a 360 degree view of the customer.

About Wipro
Wipro Limited is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services Company globally. Wipro provides comprehensive IT solutions and services, including systems integration, Information Systems outsourcing, package implementation, software application development and maintenance, and research and development services to corporations globally.

In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India offering system integration, network integration, software solutions and IT services. Wipro also has profitable presence in niche market segments of consumer products and lighting. In the Asia Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations.

Wipro's ADSs are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange, among others. For more information, please visit our website at, , and

About the Services Marketing Excellence Awards
Launched in 1998, ITSMA's Services Marketing Excellence (SME) Awards focus exclusively on the largest segment of the technology business: technology services and solutions. The SME program emphasizes a comprehensive and strategic approach to marketing, recognizing that business success today requires marketers to move beyond the traditional realm of communications into such areas as new services development, sales effectiveness, and customer loyalty. Learn more at

ITSMA specializes in helping companies market and sell services and solutions. As a membership organization, we work with the world's leading technology and professional services firms to generate new business, build customer loyalty, and strengthen brand differentiation. Through research, consulting, training, and events we provide the insight and expertise companies need to improve marketing performance and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at

For further information, please visit our websites at, &

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