Anritsu Tales Components Online with E-commerce Initiative

10/30/2003 - Anritsu Company announces a strategic business plan that will strengthen the company's position in the precision microwave and RF device marketplace. Recognized as a leader since developing the industry standard K Connector® and V Connector®, Anritsu is now offering those components, as well as its VP Connectors and accessories, for direct sale on its Web site.

The availability to order the precision microwave and RF components online provides engineers with the ability to order samples quickly so they can more easily integrate the devices into their product designs. It also allows Anritsu to meet customer requests for a direct selling channel for smaller quantity orders.

"We have launched the "Shop Anritsu" online capability to provide customers with a quick and convenient way to purchase our K, V, and VP families of precision microwave connectors," said Frank Tiernan, General Manager of Anritsu's Microwave Measurement Division. "As communication systems and devices are designed to operate at higher frequencies and to tighter specifications we find that the demand for these precision connectors is on the rise. Our new on-line ordering capability allows engineers to quickly find and obtain connectors that will meet the needs of their latest designs thereby helping them to shorten their time to market."

Anritsu has developed the site to be very simple to navigate and order products. Designed in the familiar e-commerce style, product listings include images, brief descriptions, and pricing. Buyers can add components to their shopping cart until they complete their order. Purchase histories make it simple for repeat buyers to acquire the products they need quickly. Presently, the Web site is limited to credit card sales for delivery in North America.

All three connector series are well suited for design into next-generation, high-speed components, systems, and instrumentation. The K Connector is a precision coaxial connector system that operates up to 40 GHz. It is compatible with SMA, WSMA, and 3.5-mm connectors. The V connector (1.85mm) precision coaxial connector operates up to 65 GHz, and is compatible with 2.4-mm connectors. The VP Connector family consists of shrouds and adapters and is well suited for applications up to 65 GHz.

For more information, visit

About Anritsu
Anritsu Company is the American subsidiary of Anritsu Corporation, a global provider of innovative solutions for more than 100 years. With offices throughout the United States, as well as in Canada, Central America, and South America, Anritsu Company provides solutions for existing and next-generation wired and wireless communication systems. Its measurement solutions include optical, microwave/RF, wireless and digital instruments that can be used during R&D, manufacturing, installation, and maintenance. Anritsu Company also provides precision microwave/RF components, optical devices, and high-speed devices for design into communication products and systems. For more information visit

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