XEMICS Expands in India with Aarjay International

10/29/2003 - XEMICS has appointed Aarjay International Pvt. Ltd. as Indian distributor for their complete range of ultra low power semiconductors for Wireless, Sensing, GPS and BluetoothTM systems. India is seen as one of the fastest growing wireless markets. Aarjay's strong presence in the Indian Telecom, Defence and Professional Electronics markets coupled with a high level of local technical support will provide XEMICS an opportunity to service the customer needs of this fast growing Indian Market.

"With sales increasing rapidly throughout Asia, our customers are increasingly demanding local sources of supply, as well as rapid-reaction technical support. Aarjay's capacity to ship from stock, coupled with local technical support meets these needs perfectly. Now with the appointment of Aarjay, we can confidently serve the Indian market knowing that we can give our customers the best support they deserve", says Hayder Al-Darweesh, XEMICS' Asia Pacific Sales Director.

"XEMICS is a significant addition and complements well with Aarjay's existing product portfolio. Aarjay will be able to bring more value to our existing and new customers by providing them with "One Stop Shop" solutions." This will help the engineers and designers working with design houses and OEM's to look towards Aarjay to receive local support for all their component sourcing needs. XEMICS' GPS and SRD Wireless modules and development tools provide designers with fully compliant and tested solutions. "This will help in minimizing the product development time, so clients can quickly bring cost effective end solutions to the market place," says P.K.Ramachandran, Managing Director of Aarjay International Pvt Ltd.

Aarjay International Pvt. Ltd. was founded on 01 July 1992 as a marketing associate of Elkay International Inc. These two organisations specialize in supply of RF and Microwave and Optical components from the USA, Europe and Far East Countries for the Indian Market. They together form a unified operational group, playing specific roles to meet the operational objective of serving as a one stop source of critical electronic components for the Indian electronic industry, with special emphasis on Telecommunications, Defense, Space and Professional Electronic segments.

While Aarjay works closely with clients in India to identify their needs and propose component solutions, Elkay co-ordinates with the principals (in USA/EUROPE/FAR EAST) to source and ship the parts. Aarjay/Elkay are working in tandem towards expanding the customer-base in India and becoming a market leader in the electronics trade and representation area.

Aarjay has three strategically located offices at Bangalore, Hyderabad and New Delhi. These three cities form the nodal points around which the target industry is located in India. Elkay has offices located in New Jersey (USA), Amsterdam (the Netherlands) and in Hong Kong. These offices co-ordinate operations from the USA, EUROPE & FAR EAST based principals.

Aarjay works proactively to identify new projects and market opportunities in India and approach clients with suitable products and solutions. In order to address the technical aspects of the business they have an Application Engineering Group. This Group constantly works on designing-in products of their principals into new projects. The clients feel comfortable with local technical and commercial support from Aarjay for all their component needs.

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