Philips Unveils Speedy Triple 8-bit Video Data Converter

10/27/2003 - Royal Philips Electronics (NYSE: PHG, AEX: PHI) expanded its portfolio of analog to digital interface products with the introduction of the TDA8754 triple 8-bit video data converter. Optimized for use in liquid crystal display (LCD) monitors, projectors and televisions, the TDA8754 converts RGB/YUV signals from virtually any analog source into digital data. The TDA8754 then digitally processes the data for use in high-speed flat panel displays with resolution up to QXGA (2048 x 1536 at 85Hz) and high definition televisions (HDTVs) - eliminating the need for external components for processing data. This integrated functionality reduces component costs and simplifies the design process.

Digital display systems are experiencing rapid growth, with In-Stat MDR predicting thirty percent growth for LCD PC monitors and business projectors and sixty percent growth for digital TV monitors between 2002 and 2007. With the proliferation of digital display systems, there is the need for devices that support the transition from analog to digital. Philips is enabling this transition by offering systems that support both analog and digital standards as well as devices such as the TDA8754. With two analog inputs, a wide speed range and robust SYNC processing for compliance with all analog video formats, the TDA8754 provides customers with a flexible solution for converting analog video signals under 8-bits into triple 8 parallel data streams for quality digital picture.

"Leveraging its expertise in TV and LCD systems, Philips has optimized the TDA8754 for video and graphic displays such as LCD TVs - which Philips sees as a key device for the connected home," said Bertrand Woestelandt, video marketing manager at Philips Semiconductors. "The TDA8754 will provide these systems with high resolution digital video, bridging the gap between the analog and digital world."

In addition to offering the highest digitalization speeds on the market (from SVGA up to QXGA 85Hz) and robust SYNC processing, Philips' TDA8754 also features low phased lock loop (PLL) jitter for high accuracy sampling and picture quality. The integrated ADC shows outstanding performances such as an effective number of bits (ENOB) of 7.6 bit and a differential non-linearity (DNL) of 0.25 less significant bits (LSB) under the condition that clock frequency = 270 MHz and input frequency = 10 MHz. Other features include frame and field detection, full operation +3.3V and low power dissipation. The TDA8754 also comes in a package with a footprint of 17 mm X 17 mm, the smallest footprint on the market for these types of devices.

Philips TDA8754 is currently available in LQFP144 and LBGA208 packaging. The LBGA208 package is pin-to-pin compatible with Philips' TDA8756. The TDA8756 offers the same functionality as the TDA8754 with the additional benefit of a Digital Visual Interface (DVI) receiver that includes High-bandwidth Digital Content Protection (HDCP). For more information on the TDA8754, please visit

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 31.8 billion in 2002. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 166,500 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at

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