Avnet, Nokia Target Embedded OEM Market with Machine-to-Machine Tools

10/23/2003 - Avnet Applied Computing Solutions -- a division of electronics distribution leader Avnet Inc. (NYSE:AVT) -- announced a relationship with Nokia to bring the benefits of machine-to-machine (M2M) communications to embedded original equipment manufacturers (OEMs) in North America. Under the agreement, Avnet Applied Computing Solutions will market, support and integrate Nokia's line of M2M products with Avnet's customer base of embedded OEMs, solution providers, value-added resellers (VARs), and independent software vendors.

"M2M technology allows our customer to extend their network quickly and cost-effectively, so they can connect with devices far out in the field with greatly reduced infrastructure expense," said Mike Dunham, vice president of Enterprise Mobility with Avnet Applied Computing Solutions. "The advantage of M2M is that the benefits and savings are immediate. Instead of running network cable out to every machine in the field, OEMs can simply have Avnet install a Nokia M2M connectivity module into their product, and then use the GSM-based wireless network to communicate back to the data center. Nokia's M2M devices can be integrated into our customers' existing designs, which will help our customers differentiate themselves from their competition, as well as cut their resource deployment and service costs tremendously."

At the heart of this wireless M2M technology is Nokia's line of M2M terminals. These are small modules integrated into each remote unit that connect the system to the GSM network in much the same way that wireless handset phones connect people. At the other end in the data center is the Nokia GSM Gateway, an open standards middleware package that links the GSM traffic with the wired network and the Internet as a whole. Avnet Applied Computing Solutions will be marketing and supporting the full line of Nokia GSM connectivity terminals and modules as well as the Gateway, and will also provide the technical and integration assistance necessary to help interested parties roll M2M-enabled products out to market quickly.

"Nokia believes that M2M technology is a perfect fit for Avnet Applied Computing Solutions' customer base of embedded OEMs," said Olavi Toivainen, director of Nokia's mobile enhancements business unit for Nokia Americas. "These customers are developing rugged computing systems like ATMs, vending and POS terminals, kiosks, etc. which are built to be deployed out in the field, far from a customer's back office network. Instead of running hard lines out to each of these units at a significant cost, Avnet can integrate one of our M2M modules into each unit, which can then communicate with the central network from practically anywhere in the world."

"Whether our customer is selling medical equipment, industrial controls systems, kiosks, or point-of-sale systems, the ability to link their remote devices with a network quickly and inexpensively opens up a world of opportunity," added Dunham. "Our customers have the chance to put their product ahead of the competition, reduce the total cost of ownership, and even open up additional revenue streams. The possibilities are endless, and Avnet is ready to help our customers benefit from this new technology quickly and easily."

To find out how to take advantage of M2M technology in your own embedded products, call 877-ASK-AVNET or visit http://www.acs.avnet.com/.

About Avnet Applied Computing Solutions
Avnet Applied Computing Solutions focuses on the unique requirements of computing OEMs, independent software vendors, and value-added resellers looking to get embedded systems or wireless and data collection solutions to market quickly. By partnering with ACS to provide engineering, integration, logistics and support services, your company can focus on developing innovative solutions for your customers more quickly and profitably than your competition. ACS leverages the supply-chain leadership and global presence of parent company Avnet Inc. to provide its customers with the world-class supply-chain management, financing and distribution capabilities that help them be "First to Market(TM)." More information can be found at http://www.acs.avnet.com/.

To find out more about M2M technology, please visit: http://www.nokiausa.com/solutions/m2m

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