iAnywhere Targets Existing CRM Applications with Latest Mobile Sales

10/22/2003 - iAnywhere Solutions, Inc., a subsidiary of Sybase, Inc. (NYSE: SY), announced the next generation of Mobile Sales, which provides sales professionals with quick, easy access to business critical information using handheld devices. Mobile Sales helps organizations accelerate the adoption of existing customer relationship management (CRM) solutions such as Siebel by enabling sales professionals to access these systems anywhere, at anytime. New features include workflow configuration capabilities to simplify navigation and key performance indicators that enable businesses to measure the usage and effectiveness of their mobile deployments.

"One of the most significant contributing factors to successful CRM deployments is user acceptance," said Steve Bonadio, senior program director, Enterprise Application Strategies at META Group. "Acceptance issues are particularly important for mobile workers, which are increasingly demanding support for handheld-based solutions. To be effective, these solutions must be accessible, user-friendly, and ergonomically optimized for the user's needs."

"Companies have invested significantly in CRM solutions but still face the challenge of extending them to customer-facing employees," said Ojas Rege, senior director of Mobile Solutions at iAnywhere. "Mobile Sales puts critical information into the hands of mobile sales professionals when they need it, whether in the car or at the customer's office. The enhancements in this version will further fuel sales force adoption by providing an application that is even easier to use as well as important tools for management to measure their return on investments in handheld deployments."

Mobile Sales provides handheld access to key sales tools at the point of customer interaction, minimizing downtime by providing access to multiple data resources such as CRM, ERP, intranet and legacy systems. The next generation of Mobile Sales includes significant enhancements designed to accelerate the adoption of CRM solutions. Additional product information is available online at www.ianywhere.com/mobilesales.

About iAnywhere
iAnywhere provides software and services that enable the delivery of enterprise information anywhere, at anytime. More than 12,000 customers and 1,000 partners worldwide rely on the company's industry leading SQL Anywhere® database and mobile enterprise solutions. In addition, the company's AvantGo® mobile Internet service has more than ten million registered subscribers. iAnywhere is a subsidiary of Sybase, Inc. (NYSE: SY). Visit www.ianywhere.com for more information.

iAnywhere, iAnywhere Solutions, SQL Anywhere and AvantGo are trademarks, registered trademarks or servicemarks of Sybase, Inc. or its subsidiaries. ® indicates registration in the United States of America.

Previous Page | News by Category | News Search

If you found this page useful, bookmark and share it on: