Tao Targets Windows-based Smartphone with Polyphonic Ringtone Engine

10/22/2003 - What consumers can experience as ringtones took a leap forward with the announcement of Tao Group’s Advanced Polyphonic Ringtone Engine for Windows Mobile-based Smartphone. Based around Tao’s intent® Sound System (iSS), the licensable ringtone engine comprises the most comprehensive suite of integrated audio technologies available to date for deployment on mobile phones.

Easy for Smartphone manufacturers to deploy, the ringtone engine allows consumers and content authors to get really creative with sound on mobile phones. It plays current popular polyphonic MIDI ringtone formats, including ‘true tones’, as well as MOD files and the powerful new open SKM format which uniquely supports both MIDI and audio samples in Ogg Vorbis and other compressed audio formats. In addition, the ringtone engine facilitates the incredibly rich sonic and audio experiences available through advanced software synthesis, vector audio and generative music techniques.

“For mobile end-users, ringtones and sounds represent a way to personalize mobile phones as well as enhance the overall phone experience,” said Mark Spain, director of the Mobile Devices Division at Microsoft Corp. “Tao’s Advanced Polyphonic Ringtone Engine illustrates the ability of Windows Mobile software for Smartphones to support powerful and creative solutions that enable compelling scenarios for developer and consumers in the areas of entertainment, creativity, personalization and multimedia.”

Alan Welsman, Global Head of Games at Orange commented, “This development is not only great for ringtones, but as a suite of audio technologies, it is delivering very exciting possibilities for use by developers in creating games for the Orange SPV.”

The high performance MIDI synthesizer at the heart of the ringtone engine delivers superb quality polyphony ringtones in a wide range of popular formats. A modular design approach means that plug-ins and codecs can be added as required. Ogg Vorbis or MP3 codecs, for example, allow ‘true tones’ to be played as samples or streams, such as the recent release of wildlife sounds from the British Library archives for use as ringtones, or music or voice recordings.

Other licensable ‘plug-in’ components such as synthesizers, effects, 3D audio, music engines and visualizers make the ringtone engine a powerful addition to a mobile phone, providing new ways to differentiate phones and allow greater personalization. For example, the BAFTA award winning SSEYO Koan generative music engine enables ‘live tones’, whereby ringtones can be different every time they are played.

Tim Cole, SSEYO co-founder and now Audio Products Manager at Tao Group said, “Consumers are becoming increasingly sophisticated in their demand for personalized audio on their mobile phones. We believe that our ringtone engine delivers just the kind of world-leading innovation and entertainment potential that consumers, operators, manufacturers and developers are looking for.”

The iSS and various ringtone solutions can be deployed as compact standalone products, or as part of a more comprehensive integrated intent deployment including, for example, Tao’s world leading MIDP2 and PersonalJava solutions. The open and flexible modular approach of intent gives manufacturers the freedom to select the components they want, improving the nimbleness of manufacturers to respond to market changes and so reducing time to market.

The iSS is a suite of audio technologies and includes:

About Tao Group
Tao has developed intent®, a binary portable, language independent, high performance, multimedia platform that is now used by many of the world’s leading OEMs in their client products for home and mobile networks. The technology allows these companies to have a single strategy across all of their platforms, irrespective of operating system, hardware and function. intent is now being used in products including smart mobile appliances and digital television. The Company was founded in 1992, has offices in the United States, Europe and Japan and counts Motorola, Mitsubishi, Sony, NEC, Kyocera, and Sharp among its investors. Tao has a growing and high value, global patent portfolio and is the recipient of multiple industry awards, both for its technologies and for the rate of corporate growth. http://tao-group.com or http://withintent.biz

About the intent Sound System
Tao’s intent Sound System (iSS) brings unparalleled audio capabilities to mobile devices. It includes comprehensive audio and MIDI frameworks for audio effects plug-ins, visualizers, synthesizers, music engines and codecs, as well as playing high quality polyphonic MIDI or audio ringtones in a wide range of popular formats.

intent is a registered trademark of Tao Group Ltd.
SSEYO limited is a wholly owned subsidiary of Tao Group Ltd

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