Sun Targets Telecommunications with Strategic Programs and Solutions

10/20/2003 - Sun Microsystems, Inc. announced a platform of new strategic programs and solutions aimed directly at reducing cost and complexity throughout the telecommunications industry and dramatically improving the time it takes for service providers and enterprises to introduce new services and features to their customers and end users.

Sun rolled out its new offerings and programs at the International Telecommunications Union (ITU) in Geneva, Switzerland, this week. Held every four years, ITU is the world's premiere telco conference, setting the global agenda for the future of networked communications and infrastructure.

"The number of people and devices connected to the network continues to grow at a phenomenal pace," said Marge Breya, senior vice president of marketing for Sun's Global Sales Organization. "As a long-time leader in the telco space, Sun is well positioned to extend its vision of the network to the edge - enabling anyone, anywhere, anytime, on any device to be connected on demand. This next wave of communications is happening today and will be driven by what Sun calls the 'Personal Network'."

Sun made the following announcements today in support of its new solutions, programs and partner offerings. To learn more about Sun in the telecommunications industry go to the online press kit at or visit Sun executives at ITU Geneva, Telecom Village, booth #6400.

Sun's iForce Solution For Telecommunications Service Delivery Accelerates Service Creation While Reducing Costs
Enabling carriers and service providers to accelerate service creation and delivery, gain increased revenues with new voice and data services, and drive down the costs and complexity of service introduction

Sun Accelerates and Simplifies Mobile Java Services Rollout
Operators, OEMs and developers benefit from new Java Mobility Advantage Program and key new products without compromising choice and control

Sun Strengthens Lead in Worldwide Mobile Data Services with Java
Shipments of mobile Java devices exceed 120 million unit milestone; new UniJa alliance with China Unicom brings new Java applications to CDMA 1x subscribers throughout China Quickly Establishes Itself as Leading Consumer Destination for Java Technology Content
New Sony Pictures mobile games punctuate site's dramatic early success in providing wide range of content to consumers; 18.8 million users have initiated the free Java software download since the site's launch in June

Sun Spurs Innovation in Telecommunications as Technology Aims to Reduce Cost and Time-to-Market for New Products
Leading IP Telephony provider base voice uses technology developed on to launch their company in under three months; E-Horizon streaming technologies and Nortel Networks using and contributing to JAIN SIP development on

Sun Microsystems and Lucent Technologies Deliver iForce Solution for Enhanced Communications to Improve Convergence of Voice and Data Offerings
New solution converges voice and data offerings - such as web voice mail - enabling service providers and enterprise customers to seamlessly link computers with telephones and enabling users to manage wireline or mobile calls more easily and effectively than ever before

tekVizion and Sun Microsystems Team to Deliver Sun's iForce Solution for Telecommunications Service Delivery
tekVizion Provides Integration and Interoperability Services in the Development of Sunís Multi-vendor iForce Solution for Simplifying Telecom Service Delivery

Pronto Networks and Sun Microsystems Offer Wi-Fi Service Delivery Platform
Sun and Pronto Networks provide a scalable, modular solution platform for offering Wi-Fi and other value-added services to new and existing subscribers, as well as remote provisioning and management capabilities for rapid, cost-effective deployment

About Sun Microsystems, Inc.
Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. (Nasdaq: SUNW) to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at

Sun, Sun Microsystems, the Sun logo, Java, iForce and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

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