Efficient Manufacturing by NI Leads to Lowers Prices in Europe

10/7/2003 - National Instruments announced it is lowering prices to European-based customers by approximately 18 percent on motion control hardware, approximately 21 percent on industrial communication products and up to 46 percent on data acquisition cable and accessory products as a result of the continued strength of the Euro and increased efficiencies in the company's European operations.

"We have worked hard to improve our manufacturing operations by implementing a continuous flow manufacturing process and improving supply chain management," said Rob Porterfield, National Instruments director of supply chain management and international operations. "We are pleased to pass on our cost savings to local customers as a result of these significant production efficiencies."

In the past year, NI has reduced the cost of materials globally, increased overall efficiency in production lines by 20 percent and achieved productivity gains and cost savings by producing at least 50 percent of the products sold to European-based customers at the company's manufacturing plant in Debrecen, Hungary.

As a result of these cost savings, customers in Europe can benefit from National Instruments motion control, industrial communication product lines, as well as data acquisition cables and accessories at a lower price than ever before. For example, the low-cost, high-performance NI PCI-7344 servo/stepper controller features dual processors and multi-access interpolation at a reduced cost of 1,845 (compared to 2,245). For process control applications, European-based customers can take advantage of the National Instruments line of FOUNDATION Fieldbus products at an average 21 percent price reduction. Additionally, European-based customers benefit from up to 46 percent reduced costs on multifunction data acquisition cables and accessories, including unshielded ribbon cables and connector terminal blocks.

About National Instruments
National Instruments (http://ni.com) is a technology pioneer and leader in virtual instrumentation -- a revolutionary concept that has changed the way engineers and scientists approach measurement and automation. Leveraging the PC and its related technologies, virtual instrumentation increases productivity and lowers costs for customers worldwide through easy-to-integrate software, such as the NI LabVIEW graphical development environment, and modular hardware, such as PXI/CompactPCI modules for data acquisition, instrument control and machine vision. Through European operations, including a warehouse in the Netherlands, a literature fulfillment center in Ireland, an R&D facility in Germany and 27 offices throughout the European Union, NI provides customers in Europe with superior services and support in local languages, time zones and currencies.

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