10/1/2003 - Phoenix Technologies Ltd. (Nasdaq: PTEC), the company driving the global core system software standard in PC systems and connected digital devices for nearly 25 years, has entered into an expanded strategic relationship with Microsoft to bring radical simplicity to the PC and digital device industry. The relationship will bring new product innovation and enhanced functionality at the core of the device. It will include projects focused on WinPE, security, and future client and server OS releases. In the past, device firmware, such as Basic Input Output System (BIOS), was primarily used for hardware system configuration tasks. The advent of more mobile and advanced computing requirements has created the need for more sophisticated integration of firmware and the operating system through Phoenix Core System SoftwareTM (CSS). CSS is the next generation of BIOS that is focused on improving a device's reliability, usability, manageability, and security.
"As industry leaders, Microsoft and Phoenix will deliver tightly integrated system software products that will benefit the industry and provide an enhanced user experience," said Tom Phillips General Manager of Windows Hardware at Microsoft Corp. "This is a pivotal change for the industry, and it will rapidly advance serviceability, deployment, and management for servers, mobile devices, and desktops. Effectively, Phoenix is creating an entirely new category of system software." This is a deep relationship with initiatives that span servers, PCs, embedded industrial devices, and consumer devices. With this expanded relationship, Microsoft and Phoenix are defining a new integration model for Microsoft operating systems and CSS. Solutions will be created for both 32- and 64-bit microprocessor and chipset architectures.
"When integrated into the core of a device, these new capabilities allow future client and server operating systems to have advanced management and security functionality," said Albert E. Sisto, Chairman, President and CEO of Phoenix. "They are more reliable, they work better, and they become easier to use. Our collaboration with Microsoft will benefit the computing industry, particularly OEMs and ODMs, by speeding market adoption of new technologies and helping to expand and fortify customer relationships."
Microsoft and Phoenix will initially focus on the following improvements:
"This is a positive development for the industry.," said Masami Yamamoto, Group Senior Vice President, Personal Systems Business Group of Fujitsu Limited. "Both Microsoft and Phoenix are the leaders in their markets and are very important Fujitsu partners. A well integrated software and firmware platform creates significant value and potential for our PC systems business."
"Wistron covers many levels of the computing infrastructure, including PCs, information appliances, storage systems, networking, and communications," said Dixon Cheng, President of Wistron. "Interoperability at all these levels is becoming critically important as more devices must communicate with each other. We look forward to the advancement in technology planned by these market leaders as their directions significantly influence the computing industry."
"Microsoft and Phoenix are industry leaders," said Dr. Young Hwan Oh, Executive Vice President and General Manager, Computer and Internet System Division Digital Media Network for Samsung. "So this development creates far-reaching value and opportunity for our systems business."
"eMachines' goal as a retail PC leader is to deliver the highest quality and value to our customers," said Greg Memo, EVP Development and Operations of eMachines. "The relationship between Microsoft and Phoenix has a great potential to help us offer PCs that are simpler to use and manage. We are always looking for appropriate technologies to offer a better customer experience and we anticipate the benefits of this new Phoenix and Microsoft relationship."
Founded in 1979, Phoenix Technologies (NASDAQ: PTEC) helped launch the digital revolution when it created the industry's leading machine-independent BIOS software, which ships in more than 100 million new systems each year. Phoenix continues to leverage that core-level experience to develop many other vital solutions at multiple points in the foundation of PCs and other digital devices. Today, Phoenix solutions activate, secure, connect, and recover the world's best-known systems. These solutions operate from a Core Managed Environment (cME), where they're built in and protected from viruses, user errors, hackers, and corruption. Phoenix is headquartered in San Jose, Calif. USA (Silicon Valley), with offices in global business and technology centers. For more information about PhoenixTechnologies, visit our Web site at http://www.phoenix.com/
Phoenix and Phoenix Technologies are registered trademarks of Phoenix Technologies.
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