Tektronix's Price/Performance Leadership Redefines Oscilloscope Market
10/1/2003 - Tektronix, Inc. (NYSE: TEK), the world's leading manufacturer of oscilloscopes, announced it has added performance and value to its oscilloscope portfolio to meet the needs of its customers in applications ranging from high-speed serial data compliance testing to troubleshooting and education.
Advancing technologies, such as USB, continue the trend of migrating down into the mainstream. At the same time, today's design engineers face ever-escalating design challenges, mounting global competitive pressures to race new products to market and tighter budgets. To address these market trends, Tektronix is offering the industry's best value for oscilloscope solutions, beginning with the introduction of its ultra-high performance TDS7704B and continuing with its announcement of special options for its TDS5000, TDS3000 and TDS1000/2000 Series.
"Despite the economy, customers are still actively developing products and adopting new technologies. Budgets are forcing customers to anticipate their test instrumentation needs in advance - be it hardware, software or accessories - to gain more useful life out of their products," said Colin Shepard, Vice President, Oscilloscope Products, Tektronix. "By adding value to our oscilloscope portfolio, we are giving our customers access to critical measurement capabilities they need - today. Introducing the world's fastest real-time oscilloscope sets the stage for Tektronix to become the industry benchmark in price/performance, providing its customers with the broadest set of choices in oscilloscopes and solutions to meet their application and budget needs."
Each Segment of Portfolio Offers New Pricing, Solutions and More
Tektronix' portfolio consists of ultra-high performance, high performance, mid-range and value oscilloscopes. With this announcement, new pricing and option bundling are offered as follows:
- The TDS5000 Series: The PowerUser Package (Option TSY) provides TDS5000 Series users with performance and analysis at an unprecedented price - over 80% savings - in the mid-range class of oscilloscopes. The PowerUser Package (Option TSY) includes longer memory, advanced analysis capabilities, additional RAM, a CD-RW drive, a printer and a touch screen interface for a bundled US-price of $1495 ($USD -MSRP) - a US-priced $8,410 ($USD -MSRP) value when purchased separately. In addition, probes are now standard for the TDS5104 model.
- The TDS3000B Series: New Option BND provides TDS3014B, TDS3034B and TDS3054B users with powerful analysis and documentation capabilities, paired with unparalleled portability, all at a 75% savings. Tektronix' most popular TDS3000B options and accessories are bundled in Option BND for US-priced $495 ($USD -MSRP) to include a Li-ION battery, soft carrying case, communications module, OpenChoiceTM software, Advanced Analysis Module, and Limit Testing Module - a US-priced $1990 ($USD -MSRP) value when purchased separately.
- The TDS3000B and TDS1000/2000 Series: Tektronix' OpenChoiceTM solutions - previously available only on the company's highest performance oscilloscope products - now provides customers with seamless integration between an external personal computer and TDS3000B, TDS2000 and TDS1000 Series oscilloscopes for simple, speedy documentation and analysis. TDSPCS1 OpenChoiceTM software allows the user to quickly and easily visualize, analyze, document, print and share waveforms, measurement data and oscilloscope settings on the PC using Microsoft Excel and Word toolbars or the OpenChoice Desktop application. The CompactFlash® mass storage card available with the TDS1000 and TDS2000 Series oscilloscopes allows quick data transfer between oscilloscope and PC, or between oscilloscopes.
In addition, the announcement from Tektronix rounds out the portfolio with the Tektronix TDS7000 Series at a starting US-price of $16,900 ($USD).
More information about Tektronix and its complete oscilloscope portfolio can be found on the company's website.
About Tektronix
Tektronix, Inc. is a test, measurement, and monitoring company providing measurement solutions to the communications, computer, and semiconductor industries worldwide. With more than 55 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks and advanced technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in more than 20 countries worldwide. Tektronix' Web address is www.tektronix.com.
Tektronix is a registered trademark of Tektronix, Inc.
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