Rabbit Semiconductor and Mouser Electronics Partnership Expands U.S. Distribution

1/24/2003 - Mouser Electronics, a North American electronics distributor headquartered in Mansfield, Texas and Rabbit Semiconductor, announced a distribution agreement for Rabbit Semiconductor products.

Mouser Electronics, which on March 5th, 2002 celebrated the grand opening of their new 170,000 square foot warehouse and office facility, expects to capitalize on the wide appeal of Rabbit's high performance 8-bit microprocessors and embedded Ethernet solutions. The RabbitCore microprocessor core module product lines significantly reduce system design times and production costs-key advantages rapidly attainable through Mouser's same-day shipping and extremely high order fill rate.

"We are very excited about having the Rabbit Semiconductor product line as part of our Microprocessor selection," said Glenn Smith, Mouser's President. "Rabbit's embedded solutions fit perfectly with Mouser's focus design on engineers and emerging customers."

According to Norm Rogers, Rabbit Semiconductor's President and CEO, the Mouser agreement is part of Rabbit Semiconductor's revenue growth strategy. "Strong distribution contributes directly to sales and marketing by providing customers immediate access to our products. Mouser uses a strong technical support staff as the foundation for it's inside sales force, while directly serving customers with same-day shipping. The partnership is mutually beneficial." Rabbit U.S. Channel Sales Manager, Kevin Lettow reinforced this response. "Mouser represents the perfect compliment to our existing catalog distribution channel. Geographically, our Southwestern customers will now have immediate shipping solutions available to them. Coupled with Mouser's acclaimed customer service, this should prove a compelling value-added offering to our customers."

Rabbit Semiconductor
Rabbit Semiconductor is a fabless semiconductor company specializing in high-performance 8-bit microprocessors and development tools for embedded control, communications, and Ethernet connectivity. A sister division of single-board computer and software manufacturer Z·World, Rabbit Semiconductor introduced the popular Rabbit 2000TM microprocessor in 1999 and the Rabbit 3000TM in 2002. The industry award-winning RabbitCoreTM line of microprocessor core modules was introduced in 2001. Rabbit Semiconductor offers customers a complete embedded design system, including low-cost development kits and comprehensive technical support for both hardware and software issues.

Rabbit Semiconductor is a member of the Fabless Semiconductor Association and is located in Davis, Calif., 70 miles east of San Francisco.

Mouser Corporation
Founded in 1964, Mouser Electronics is one of the 30 largest supplier authorized distributors of electronic components in North America. According to the industry weekly Electronic Buyers News, Mouser Electronics, Inc. is one of the top 10 most preferred distributors of electronic components in America. Mouser Electronics was the first distributor ever to be rated number one in all performance categories by EBN: Ease of doing business, Value-Added Service, Availability of Product, On-Time Delivery, and Price. Mouser Electronics, Inc. is a wholly owned subsidiary of TTI, Inc., one of the largest global distributors of Passive and Interconnect components.

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