Starlight Electronics Selects Cirrus Logic to Power Portable MP3 Player Aimed at U.S. Market

1/20/2003 - Cirrus Logic, Inc. (Nasdaq: CRUS), announced that its CS7410 music processor will power a new portable, CD-based MP3 player to be manufactured by Hong Kong-based Starlight Electronics, and then marketed and distributed as a “house label” brand by two major U.S. consumer electronics retail chains.

Starlight Electronics Co. Ltd. is a manufacturer and marketer of high-quality, value-priced consumer electronics products to leading importers and retailers worldwide. The company selected Cirrus Logic’s CS7410 processor in an effort to develop a state-of-the-art personal audio player at competitive price points for its U.S. customers.

The new Starlight device leverages the CS7410’s high performance to offer almost a full day of compressed digital music per CD, in many cases allowing consumers to carry their entire music collection with them on one disc.

“Our customers are looking for new and inexpensive designs that address growing consumer demand for compressed audio playback in portable audio players,” said Philip Lau, chairman, Starlight Electronics Co. Ltd. “Cirrus’ CS7410 has allowed Starlight to offer our customers a compelling and extremely cost-efficient device that helps us meet customer and consumer demands, while maintaining a competitive edge in worldwide marketplaces.”

Cirrus’ CS7410 music processor makes it inexpensive and simple for manufacturers to add compressed music playback capability to mainstream audio products. It offers manufacturers a rich feature set, a flexible architecture that supports CD-DA, MP3 and WMA compression formats and low overall system costs due to its highly integrated design.

“Starlight has utilized Cirrus’ latest compressed audio playback technology to produce an exciting and affordable MP3 player that helps consumers maximize the enjoyment of their digital music collections,” said Terry Leeder, senior vice president, Sales and Marketing, Cirrus Logic.

The design win further establishes Cirrus as an early innovator in the CD-based MP3 player market – a rapidly growing digital entertainment category that is building marketplace momentum by creating convenient and inexpensive new ways for consumers to store, carry and enjoy many hours of their favorite digital music.

The CS7410 is optimized for CD-based audio systems, including portable CD players, boom boxes and bookshelf audio mini systems. It includes a 32-bit RISC core, a 16-bit audio DSP, an 18-bit delta sigma modulator, 256K of ROM and 80K of RAM all in one 100-pin LQFP or MQFP package.

Production of the Starlight product is scheduled to begin soon, with retail availability targeted for March 2003.

Starlight Electronics Co. Ltd.
Hong Kong-based Starlight Electronics Co. Ltd. is a publicly listed company and a major manufacturer and marketer of high-quality, value-priced consumer electronics products to leading importers and retailers worldwide. With on-demand manufacturer (ODM) customers including direct mass merchandisers and retailers, the company offers a broad line of audio/video and telecommunications products, including DVD units, home audio systems, compact disc and MP3 players, television sets and other consumer electronics products.

Cirrus Logic, Inc.
Cirrus Logic is a premier supplier of high-performance analog and DSP chip solutions for consumer entertainment electronics that allow people to see, hear, connect and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus Logic operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia.

Cirrus Logic is a registered trademark of Cirrus Logic Inc.

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