1/20/2003 - Cirrus Logic's (Nasdaq:CRUS) DVD+RW reference platform will be on show at CES this week as Taiwanese consumer electronics giant Mustek unveils its first DVD recording device, the DVD-R100A/B. Mustek is actively demonstrating the DVD-R100A/B at CES in anticipation of full production in the spring of 2003. With an entry price targeted below $500, the DVD-R100A/B will allow consumers to play DVDs and also record video content – such as broadcast television or home movies – onto DVD disc media.
Cirrus' +RW platform offers Mustek a comprehensive solution that encompasses the hardware, software and manufacturing tool kit necessary to help it get the DVD-R100A to market quickly with a proven, affordable DVD recording device. The DVD-R100B is expected to provide consumers with high-quality audio and video record and playback, and an IEEE 1394 connection to enable a high-speed connection to a digital media for long-term storage and playback on the installed base of DVD players worldwide.
"Mustek sees a tremendous opportunity to penetrate the mass market for DVD recorders as replacements to consumer VCRs in 2003," said Jack Chang, director of Engineering for Mustek. "Mustek has the product design experience, manufacturing power, and channel presence to succeed in this new market. Cirrus Logic is providing us with all the technology we need in chips, software, and systems to make a very competitive entry into the market."
The showpiece of Cirrus' DVD+RW recording platform is the CS98200, which is the industry's highest performance DVD processor. DVD recording devices featuring the CS98200 can utilize its support of a wide range of enhanced consumer features, such as DVD-Audio, MPEG-4 simple profile support and Enhanced DVD technology, which provides access to Web-based interactive content through a broadband-enabled DVD device. Cirrus' CS92288 encoding solution provides high-quality video recording over a wide range of bitrates, enabling consumers to enjoy up to six hours of high-quality content on DVD recordable media while retaining compatibility with the installed base of DVD players. Companion Cirrus audio CODECs complete the reference platform.
"Cirrus has taken an early leadership position in enabling the volume DVD recording market through the strength of our reference platform that is helping customers such as Mustek accelerate the market for affordable digital video recording products," said Terry Leeder, senior vice president, Sales and Marketing, Cirrus Logic. "With its established retail distribution channels, volume production and strong brand, we believe that Mustek is poised to become a DVD recording market leader, and we're delighted to contribute to its success."
DVD recorders and other devices that can record digital content are expected to become the fastest growing segment in digital entertainment during the next several years, with Danielle Levitas and Susan Kevorkian at IDC predicting unit sales could reach 19 million by 2005. These devices will allow consumers to upgrade more than 30 years of VCR technology and begin to store and view content in the digital domain. Currently, many DVD recorders are too expensive for widespread consumer adoption, but Cirrus' reference platform is designed to help customers such as Mustek drive volume production of more affordable DVD recording products.
The DVD+RW format offers a consumer-friendly operation and is emerging as a leading standard in the DVD recording market, due in large part to its compatibility with existing DVD standards.
Cirrus Logic, Inc.
Cirrus Logic is a premier supplier of high-performance analog and DSP chip solutions for consumer entertainment electronics that allow people to see, hear, connect and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus Logic operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia.
Mustek Systems is a supplier of entertainment and computer products. The goal of Mustek is to supply high-quality, high-performance human-interface products at an affordable price. The product portfolio of Mustek mainly consists of scanners, digital cameras, DVD players, wireless LANs, notebook PCs and many others. Mustek Systems is headquartered in Hsin-Chu Science Park of R.O.C., with factories and offices in Europe, U.S. and mainland China.
Cirrus Logic is a trademark of Cirrus Logic, Inc.
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