Texas Instruments CEO Tom Engibous Details a Bright Future for the Connected Consumer

1/13/2003 - Attendees at the 2003 International Consumer Electronics Show (CES) were shown a glimpse into the future of "intelligent connectivity" from Tom Engibous, president, chairman and CEO of Texas Instruments. In his keynote speech Friday morning, Engibous demonstrated how the power of signal processing is putting unprecedented capability into the hands of consumers.

“Consumer electronics are reaching a new level of performance – a giant leap in capabilities that’s bigger than anything the industry has seen in 20 years or more,” said Engibous. “The catalyst for this is a semiconductor technology known as signal processing. It’s already at the heart of cell phones, broadband communications and wireless networking.”

Highlighting the responsibility of technology companies to deliver products that are connected, easy-to-use and affordable, Engibous delivered live demonstrations of portable multimedia devices enabling people on the go to connect to information and entertainment as never before.

Delivering Intelligent Mobility Today
Engibous demonstrated TI technology that delivers today what competitors are only talking about. As an example, TI’s family of OMAPTM processors, ideally suited for the growing multimedia markets, integrate communications functions and data applications into a stand-alone solution that supports all major wireless operating systems including Symbian, Palm, Pocket PC, Smartphone and Linux. After recording and transmitting video with a Nokia 3650 wireless phone, Engibous turned to another OMAP-based product, the Palm Tungsten T handheld, to access a mapping program to find driving directions to an area hotel.

“The buzz phrase used to be that the Internet changes everything,” said Engibous. “I think the key message for this decade is the Mobile Internet opens everything - it opens up access for billions of new users.”

Imaging and Audio Advances
TI’s single-chip, DSP-based Digital Media platform that allows customers to develop innovative form factors with audio, video and imaging was featured next. The Panasonic e-ware SVAV10 is the smallest digital video recorder currently available that captures, plays and stores audio, video and images on a storage card. Another TI-supported imaging product demonstrated, the Kodak DX4330, is a 3.1 Megapixel digital camera that also records video and sound. Finally, the recently announced RCA Lyra Audio Video Jukebox is a full-fledged portable Digital Video Recorder and player with an embedded 20-gigabit hard drive that can store between 20 and 80 hours of video; 13,000 still images; or 5,000 MP3 songs. The TI Digital Media platform at the heart of these products supports all video and audio formats, and all the major operating systems including Microsoft, RealNetworks, DivX and VxWorks.

DLPTM Revolutionizing Displays
TI’s Digital Light ProcessingTM (DLP), the only display technology that remains digital from creation to the viewing eye, was in full view during CES, delivering the support images for all the keynote speeches. DLP technology enhances the human perception by creating up to 35 trillion different colors, more than is possible to even capture on film. Films viewed without flickers or scratches, delivered by millions of micromirrors, are presenting exactly what the director intended. TI has brought the technology to movie theaters, the smallest portable projectors available, and now into the home with projection systems and DLP TVs.

The products highlighted in Mr. Engibous’ speech, and others, are featured in TI’s digital living room in Booth 6802 of the 2003 International CES, January 9-12, at the Las Vegas Convention Center and in the TI suite at the Las Vegas Hilton. In addition to Friday morning’s CEO keynote speech, seven other TI executives are presenting at CES on topics ranging from home theater to residential gateways and mobile hybrid devices.

Engibous’ keynote remarks can be viewed at the CES website, www.cesweb.org

About Texas Instruments
Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

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