30th Annual American Music Awards on ABC to offer Multi-Platform Interactive Programming

1/9/2003 - The Walt Disney Internet Group's Enhanced TV division (ETV), The Coca-Cola Company, OpenTV's subsidiary Wink Communications, and dick clark productions inc., will produce interactive television programming for the 30th Annual American Music Awards® on January 13, 2003 at 8:00 PM ET (8:00 PM PT) on ABC-TV.

Enhanced TV will be available to viewers with an Internet connected computer at ABC.COM during the AMA broadcast. ETV will also use OpenTV’s enhanced TV service, Wink, to provide a single-screen interactive application. Enhancements to the American Music awards broadcast will include: real-time factoids, information, and polls for the Coca-Cola New Music Award. The American Music Awards®, produced by dick clark productions, inc., is a landmark television special celebrating its 30th year on ABC-TV in 2003. There are 20 award winners, spanning eight musical categories, who are selected by the American record-buying public. The show is one of the highest rated awards specials on television each year. The Coca-Cola Company and the Coca-Cola New Music Award present Enhanced TV coverage of the 30th Annual American Music Awards®.

“Awards shows are the perfect fit for real-time interactive programming,” said Rick Mandler, Vice President and GM of the ETV Group. “Enhanced TV will provide the total experience, on two different platforms, by allowing viewers to learn more, predict the winners, and become active viewers from start to finish.”

ETV’s PC based, interactive TV application includes the Predict the Winner game, which allows users to predict the outcome of each award as the nominees are announced, and earn points for correct choices. In addition to the game, Enhanced TV’s PC based programming features the Push Channel, which displays enhanced graphics, behind the scenes information and trivia synchronous to the action; Instant Polling and Live Comments, which enable users to voice their opinions throughout the game both on the ETV application and on-air. Fans accumulate points based on their performance, and top scorers are eligible for prizes. Each user playing ETV during the AMA telecast will be eligible to win the Grand Prize, a trip for two and passes to the 2004 American Music Awards®. To access the application, viewers should log on to ABC.COM, and click on the ETV logo, or log on to ETV.GO.COM.

OpenTV, through its subsidiary Wink Communications, provides an end-to-end solution for sending interactive applications along with broadcast video to viewers’ televisions. During the American Music Awards® and after every commercial break, the Wink system will display "Coke Facts", allowing viewers to get artist information with a click of their remote control. By using Wink's technology, advertisers like Coca-Cola have the ability to gauge viewer response and interaction. And broadcasters, like ABC, can engage the viewer more deeply by allowing them to access detailed program information of interest to them, all at their convenience through the remote control.

"We are pleased to partner with ABC and Coke to offer a new way for viewers to experience the American Music Awards®," said James Ackerman, CEO of OpenTV. "Wink's interactive features will allow viewers to interact while watching the awards program. In this competitive market, broadcasters can use Wink's technology to introduce interactivity into their programming, transforming the viewing experience from a passive medium to an active one where the viewer can instantly access the information that interests them whenever they choose."

The 30th Annual American Music Awards® airs on ABC, January 13 at 8:00 PM ET (8:00 PM PT/8:00 PM PT). Users can log on to ABC.COM and click on the Enhanced TV logo to play along.

About dick clark productions, Inc.
dick clark productions, inc. is a leading independent producer of a wide range of television programming for broadcast networks, cable networks, distributors and advertisers and through its business communications division is a leading creator of award-winning communications experiences whose strategic entertainment approach has helped major corporations reach their audiences in non-traditional ways. For more information log on to www.dickclarkproductions.com

About Enhanced TV
ABC’s Enhanced TV programming is delivered via an Internet-connected computer and is controlled by the user while watching the show simultaneously on television. Anyone with a personal computer, connected to the Internet via 28.8 modem or better, will have access to Enhanced TV programming applications. Access to the programming is free to all users; however, users must register in order to be eligible for prizes. ETV has produced two-screen interactive applications for the 1999 Tostitos Fiesta Bowl, 2000 FedEx Orange Bowl, 2001 Super Bowl XXIV, Monday Night Football, ESPN’s Sunday Night Football & Sunday Night Baseball, and the Lincoln Financial Group Battle @ Bighorn. For more information about ABC’s Enhanced TV, log on to etv.go.com

About the The Coca-Cola Company and the Coca-Cola New Music Award
The Coca-Cola Company is the world’s largest beverage company and the leading producer and marketer of soft drinks. Along with Coca-Cola, recognized as the world’s best-known brand, the Company markets four of the world’s top five soft drink brands, including diet Coke, Fanta and Sprite.

“The American Music Awards Presents, The Coca-Cola New Music Award” was created to recognize the importance of emerging artists and to honor the best unsigned band or artist in America. The AMAs in collaboration with Coca-Cola, dick clark communications and The CMJ Network conducted the second annual competition this year. All entries and live performances were judged on originality, songwriting ability, quality of recorded (or live) performance, musical and technical ability, lyrical creativity and sense of innovation. To learn more log on to www.newmusicaward.com

About Wink
Wink Communications is a wholly owned subsidiary of OpenTV (NASDAQ and Euronext Amsterdam: OPTV). Open TV’s WINK service allows advertisers, merchants and broadcast and cable networks to create interactive enhancements to traditional television advertisements and programs, and gives viewers access to program-related information such as news, sports and weather.

Previous Page | News by Category | News Search

If you found this page useful, bookmark and share it on: