M-Systems Introduces the First Customizable Application for the DiskOnKey

9/27/2002 - M-Systems, a leader in flash-based data storage products, announced the first personalized application for the device called MyKey. Based on the DiskOnKey Technology platform and designed with M-Systems' new software developer's kit (SDK), the application allows users to personalize the DiskOnKey offering a quick and recognizable method to access information stored on the device.

"As the portable storage industry continues to expand, personalization will be the key to differentiating the device," said Blaine Phelps, worldwide marketing manager for M-Systems' DiskOnKey Division. "Our market research has demonstrated that users view the DiskOnKey as more of a personal device than a storage medium. We have built upon this concept by offering MyKey, the first personalized application within the keychain storage category allowing users to make the device special to them."

MyKey allows users to easily access information stored on the DiskOnKey through a portal that resides on the desktop. The MyKey control panel can be named by the user, set with unique sounds and customized with icons including the DiskOnKey kangaroo. The application initiates once the device is plugged into the USB port and greets the user with the preset sound offering a recognizable method to access information stored on the device. MyKey allows the synchronization between the computer and the DiskOnKey and also increases the functionality of the DiskOnKey allowing users to access information between the KeySafe secure area and shared storage space quickly and easily. A portion of the portal also shows the amount of memory space used and available for easy reference.

"The vision for the DiskOnKey is becoming a reality. With our new SDK, MyKey is our first application for the device and users can expect more functionality as the device becomes widely accepted through multiple markets," continued Phelps.

The DiskOnKey has undergone rigorous testing for reliability and durability, securing certification by Microsoft's Windows Hardware Quality Testing Lab (WHQL), as well as being the only product in the category approved to carry the certified-USB logo set by the USB Implementers Forum. The DiskOnKey also provides the widest flexibility of use by offering access to the most operating systems including Win 98, 2000, ME, NT, XP, CE 4.0, Mac OS 8.6, 9+, 10+, and Linux 2.4.1. The entire DiskOnKey line of devices offers unsurpassed computing power employing the latest DiskOnKey technology with the assurance of award-winning quality and reliability.

M-Systems' MyKey Availability
The M-Systems MyKey personalization application can be downloaded for free from the DiskOnKey website.

Availability of M-Systems' SDK
M-Systems has designed a software developer's kit allowing engineers to create applications designed for the DiskOnKey. Currently, the SDK will be available to select partners and software development companies.

About M-Systems
M-Systems (Nasdaq: FLSH) is a leader and innovator of flash-based data storage products known as flash disks. M-Systems' flash disks provide the functionality of a mechanical hard drive in a silicon chip. M-Systems' products are based on its patented TrueFFS® technology and target applications in a vast array of markets, including connected devices, mobile and telecom. M-Systems' products include the DiskOnChip®, DiskOnKey® and Fast Flash Disk (FFDTM) product families.

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