e-SIM Builds Upon Relationship With Nikon

9/25/2002 - e-SIM, the leader in advanced simulation technology for electronic product design, development, Web-based customer support and marketing, announced that Nikon, the world leader in photography, has ordered additional simulations and interactive user manuals of consumer products, expanding the number of Nikon products available with a LiveManual.

The LiveManuals, or fully functional, interactive simulations of electronic user manuals, are available to Nikon customers on the Nike web site. The enthusiastic customer feedback Nikon received following the launch of LiveManuals on their site confirmed Nikon's decision to use the technology to provide customers with a better, dynamic, interactive and user-friendly environment where they can learn to use the features of their cameras and to help potential customers explore and appreciate the advanced features on Nikon's products before deciding on a purchase.

"LiveManuals are a great addition to the site and truly make mastering our cameras much easier for our consumers," said Tracy Mack-Jackson, Manager of Internet Programs at Nikon Inc. "LiveManuals make learning to use a digital camera a hands-on experience - it's like having an expert right there in your living room, walking you through everything you need to know about your camera. This is a great tool for consumers to learn about their new camera and for those who want to see a demonstration of a camera's features before they go out to make the purchase."

"Nikon's success and decision to expand the number of their LiveManuals is another example of the advantages LiveManuals brings our clients and their customers." Said Marc Belzberg, Chairmand and CEO of e-SIM. "We look forward to a continued and growing relationship with Nikon."

About e-SIM
Founded in 1990, e-SIM Ltd. is the leading provider of advanced simulation technology for product development, Web-based customer support and marketing. e-SIM's simulation technologies build off its RapidPLUS line of software products that enable product designers and engineers to expedite the concept-to-market life cycle by easily creating simulated computer prototypes that are fully functional, interactive and behaviorally identical to the manufactured products and systems. e-SIM's proprietary technology enables the creation and distribution of electronic LiveManuals, "virtual products" that look and behave like real products, over the Internet or intranet.

About Nikon
Nikon Inc., the world leader in precision optics, 35mm and digital imaging technology, is recognized for setting new standards in product design and performance in consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Advanced Photo System cameras; 35mm compact cameras; Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. The company plays an active role in supporting aspiring and advanced photographers through a variety of organizations, educational programs, events and workshops.

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