Advantech Adopts Siebel to Give Worldwide Sales Force Advanced Web-based CRM Capabilities

9/18/2002 - Advantech has upgraded to Siebel 7, the latest release of Siebel eBusiness Applications. It provides Advantech with the most comprehensive suite of packaged applications for customer relationship management (CRM), with the lowest total cost of ownership.

Advantech completed the upgrade in only ninety days and has deployed Siebel 7 across nine locations in Asia, Europe, and North America, including the United States, Taiwan, Singapore, France, the United Kingdom, the Netherlands, and Germany. Advantech has deployed Siebel Sales, Siebel Call Center, Siebel Mail Response, Siebel eService, and Siebel Marketing.

The CRM system provides Advantech staff with a 360-degree view of each customer, maximizing sales opportunities and profitability, as well as offering optimum service to its customers. In addition, it enables Advantech to better analyze customer behavior, resulting in improved demand forecasting and faster development and launch of new products as consumer requirements evolve in each market. New services can also be tailored to meet the needs of its customers — an important factor as Advantech moves away from being a pure product manufacturer to one providing a combination of products and services.

"To stay ahead in the highly competitive automation industry, we have to constantly enhance and increase the efficiency and quality of our customer service," said Andy Wang, Chief Information Officer of Advantech. "Operating on a global basis, we need a CRM partner who shares our vision for customer expectation and serves as a thought-leader and knowledge center for our staff, as we shift from a product manufacturer to a solutions provider."

"The Web-based architecture of Siebel 7 is a key reason for the upgrade, as it allowed us to reduce training time and provide real-time support on the Web. Enhanced coordination with our staff ensures that we maintain the necessary information and skills to provide consistent, quality service to our customers, leading to increased revenues," said Wang.

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