Reaching New MPEG Encoder Heights: Equator and Media Excel Announce Relationship

9/16/2002 - Equator Technologies, a leading provider of high-performance, programmable and power-efficient system-on-a-chip processors for video streaming and image processing applications, and Media Excel, a provider of sophisticated software compression technologies, announced their relationship to provide Media Excel’s SoftStream Software Development Kits for MPEG-2 and MPEG-4 real-time compression technologies on Equator’s flagship BSP-15 system-on-a-chip processors. Media Excel’s software development toolkits allow manufacturers of video-centric consumer electronic appliances to support standards-based compression technologies and add differentiation based on post-processing or to combine components to produce transcoding or transrating applications. The Equator BSP-15 chip provides enough performance to consider these extras. Together, Media Excel and Equator provide manufacturers of DVD players, VOD systems, personal video recorders and other video-centric consumer electronic appliances with standards-based offerings and unprecedented performance and opportunity for product differentiation or just-in-time manufacturing.

Media Excel offers MPEG-2 and MPEG-4 software development toolkits today on Equator’s StingRayTM-based solutions. Additionally, Media Excel is porting its full suite of MPEG compression and playback software development kits to Equator’s TetraTM Linux platform. Transcoding and transrating technologies are important, not only on head-end service provider equipment, but also in the home gateway environment where consumers can reap the benefits of wired or wireless access to video. With software toolkits and a hardware platform that readily support video processing needs as well as system needs, manufacturers and service providers have unlimited potential.

"Our BSP-15 chip not only meets the needs for those supporting existing MPEG-2 content, but also the growing need for high-resolution, low bit-rate, real-time MPEG-4 and follow-on media technologies. Media Excel’s Softstream Software Development Kits are a wonderful way to enable differentiation," said Avi Katz, president and CEO of Equator. "Our BSP-15 chip offers unbeatable value propositions – price, performance, programmability and ultimately time-to-market. We are pleased to announce our relationship with Media Excel. The resulting combination of hardware and software solutions is a powerful offering of high quality real-time standards-based video at a price and power point that meets the needs of consumer manufacturers."

"Equator’s high-performance system-on-a-chip processor family allows Media Excel to build sophisticated compression algorithms in a timely fashion, while offering real-time MPEG-2 MP@ML, 4:2:2 Profile and MPEG-4 advanced profile with transcoding solutions to the marketplace," said Jongil Kim, president and CTO of Media Excel. "Our relationship with Equator provides Media Excel with the opportunity to introduce Media Excel’s real-time software compression technologies to customers and markets that we could not reach otherwise."

About Equator Technologies (
Equator Technologies is a leading provider of high performance, programmable, power efficient System-on-a-chip processors designed for video streaming and image processing applications across a wide range of consumer and enterprise end markets. Equator offers the BSP family of Broadband Signal Processor chips, the iMMediaTools® software development toolkit, media libraries, and reference platforms for development and deployment of video streaming and video processing systems. With more than 150 customers worldwide, Equator provides solutions to the digital media, digital video communications, video security and surveillance, digital imaging, and automotive video markets. Based on a high-performance VLIW core and optimized for video processing, the BSP-15 family of chips delivers up to 40 GOPS of video processing power. Utilizing Equator’s optimizing compiler technology; BSP-15 chips are 100% programmable in C/C++, enabling rapid deployment and field upgradeability of new applications and devices. A software programmable BSP-15 chip can replace multiple fixed-function ASICs, thereby reducing both complexity and cost of system designs. Winner of the "2001 Fabless Semiconductor Association Best Financial Performer - Private Company" award and picked by Cahners Research as the top private company on the list of 30 best small electronics companies, Equator is a recognized leader in video processing solutions. Founded in 1996, Equator is a privately held company headquartered in Campbell, Calif., with additional offices worldwide.

About Media Excel (
Media Excel offers SoftStreamTM, a real-time software solution for encoding, decoding, streaming and transcoding of MPEG-2 (MP@ML, 422 Profile), H.263, and MPEG-4 (SP, ASP@L5) standards. SoftStreamTM software development kits (SDK) are compatible with ITU-T, ISO and ISMA open standard formats and cover audio, video and system standards while providing quality of video encoding that is equivalent to a hardware encoder. Media Excel’s SDKs are available for Windows, Mac-OS and Linux, and have been optimized for contemporary programmable processors (x86 - Pentium, and media processors) and ARC/MIPS architecture for System-On-Chip applications. Media Excel’s real-time scalable and embeddable software, combining both a patent-pending fast video compression algorithm and advanced computer architecture with programming technologies, offers a unique embeddable solution to the standard-based digital video applications such as video content authoring, management, delivery (streaming), and consumption (set-top box). Founded in 2000, Media Excel is a privately held company headquartered in Austin, Texas with a satellite office in Seoul, Korea.

The following are trademarks of Equator Technologies, Inc., and may be used to identify Equator products only: Equator, the Equator logo, Equator Around, the Equator Around logo, MAP, MAP1000, MAP1000A, MAP-CA, MAP Series, BSP, FIRtree, DataStreamer, DS, iMMediaC, iMMediaTools, iMMediaToolsLite, Media Intrinsics, VersaPort, SofTV, StingRay, Dolphin, and Tetra.

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