TI Demonstrates Windows Media 9 Series Encoder on High Performance C64x Digital Signal Processor Platform

9/13/2002 - Enabling IP-based streaming media appliance OEMs to capture the next wave in digital media, Texas Instruments has ported the Windows Media 9 Series encoder onto its TMS320C64xTM DSP platform. With its 600 megahertz processing power, TI´s C64x DSP platform will highlight the many improvements in Microsoft´s newest platform. TI will demonstrate these latest capabilities at the International Broadcasting Convention (Amsterdam, September 13-17, 2002, TI Booth #239, Hall 5).

Offering enhanced video and bit-rate quality capabilities, the Windows Media 9 Series on TI's DSP platform gives broadcast, video infrastructure and digital media client equipment OEMs dramatic improvements in streaming and buffering across distribution networks. For high-end digital media center OEMs, convergence is one step closer allowing an all-in-one product for digital media compression, streaming video transmission, HDD storage and more.

"Digital media has the potential to redefine the possibilities for new services over the Internet and with companies around the world," said Jonathan Usher, director of marketing, Windows Digital Media Division at Microsoft. "By working with Texas Instruments, we believe this will enable the state of the art audio and video quality of Windows Media 9 Series to be used by the professional broadcast community in totally new ways for both IP and broadcast delivery."

"As a market leader in the provision of open solutions for the digital broadcasting of audio, data and video across various networks, having the latest software technology available is critical to our success," said Tim Sheppard, director of strategic development for TANDBERG Television. "Texas Instruments' successful porting of the Microsoft Windows Media 9 series encoder provides an attractive option for professional media markets."

TI will demonstrate a beta version of the Windows Media 9 Series encoder running on TI's recently announced network video developers kit (NVDK - www.dspvillage.ti.com/siliconnvdkp) at 720x480 D1 resolution, and 30 frames per second. TI's NVDK provides OEMs with the key hardware and software elements needed to accelerate their development time. A production release version of the NVDK with the Windows Media 9 Series encoder will be available in January 2003.

"With this implementation of the Windows Media 9 Series encoder on an embedded programmable digital media platform, TI is offering its customers the best mix of price/performance and power consumption for IP-based streaming media appliances," said Eric Braddom, worldwide manager, video and imaging business unit at Texas Instruments. "Previously, the Windows Media 9 Series encoders were available at this performance level only on PC-based microprocessors. TI's C64x DSP digital media platform is an attractive option for the next generation of high performance embedded digital media applications."

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