JMA, Largest Independent Music Promoter, And e.Digital Join Forces To Provide Downloadable Music

8/28/2002 - e.Digital announced its partnership with premier music marketing and promotion company Jeff McClusky & Associates (JMA). e.Digital will promote JMAís clientsí music by preloading digital tracks supplied by JMA on e.Digitalís digital audio players and placing downloadable music on e.Digitalís soon-to-be-launched Broadband Entertainment Web site. For more than 20 years, JMA has been involved in the development and promotion of virtually every new release on all major and most independent labels.

"Our partnership with JMA is a win-win situation," said Bryan Jones, Vice President of Broadband Entertainment for e.Digital. "We are able to leverage JMAís unparalleled access in the music industry to ensure that our consumers can easily find and listen to quality, legal, digital music. In turn, we offer JMA access to large and growing exposure for their clients," Jones continued.

"We endeavor to provide our clients with high impact exposure opportunities in all media. e.Digital reaches a large consumer base that is passionate about music and is on the cutting edge of digital music delivery. This is a key demographic for our clients, and providing promotional tracks from superstars as well as emerging artists will increase their awareness of our clientsí music. We want to reach music lovers when they are listening to music, and preloading tracks on e.Digitalís players provides an outstanding opportunity to do just that," said Jeff McClusky, CEO of JMA.

JMA, founded in 1982 by music industry entrepreneur Jeff McClusky, plays a crucial part in the marketing and promotion of virtually every major musical artist by exposing those artists and their music through programming, marketing and advertising channels. The company has had a hand in the success of such artists as Madonna, U2, Sting, Britney Spears, Blink 182, Eminem, and the Red Hot Chili Peppers. JMA is headquartered in Chicago, with offices in Los Angeles, New York and Atlanta. JMA has been voted "Best Independent Music Promotion Company" by leaders in the Broadcast and Music industries every year for the last five years.

About Jeff McClusky & Associates
Jeff McClusky & Associates, Inc. provides comprehensive marketing and promotion services to the music industry. JMAís diverse client base includes major and independent record labels, music publishing companies, Internet music companies, artist management firms, merchandising firms, advertising and marketing agencies and motion picture studios, among others. JMA is involved with virtually every breaking record and new artist as well as the nationwide development of virtually every release on all major and most independent labels. JMA has consistently delivered an enormous advantage to its clients by offering the proven ability to predict trends and provide invaluable information about, and access to the fiercely competitive music industry. In addition, JMA utilizes its extensive contacts and expertise to create unique synergistic opportunities within the music, broadcast and new media industries. JMA has played a crucial role in the success of numerous artists. Some recent examples include: Madonna, Limp Bizkit, NíSync, Britney Spears, Blink-182, Eminem, Destinyís Child, Santana, U2, Sting, Kid Rock, Díangelo, Jay-Z, and Red Hot Chili Peppers.

About e.Digital (
e.Digital Corporation designs, licenses, brands, manufactures, and sells digital audio products and technologies. The company's trademarked digital audio players include the MXPTM 100, TreůTM 15 and Treů 10, OdysseyTM 100, Odyssey 200, and Odyssey 300. The company also offers an engineering partnership for the worldís leading electronics companies to link portable digital devices to PCs and the Internet. e.Digital develops and markets to consumer electronics manufacturers complete end-to-end solutions for delivery and management of open and secure digital media with a focus on music, voice and video players/recorders, and automotive infotainment and telematics systems. Other applications for e.Digitalís technology include portable digital music players and voice recorders; desktop, laptop, and handheld computers; PC peripherals; cellular phone peripherals; e-books; video games; digital cameras; and digital video recorders. Engineering services range from the licensing of e.Digitalís patented MicroOSTM file management system to custom software and hardware development, industrial design, and manufacturing services.

e.Digital is a registered trademark of e.Digital Corporation.

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