Xchange Selects IONA to Support Leading Real-time CRM Analytics Solution

8/21/2002 - IONA®, the leading e-Business Platform provider for Web Services Integration, announced Xchange, innovators in helping businesses capture more profit in each customer interaction, will embed IONA's Orbix E2ATM Application Server Platform - Enterprise Edition as the foundation of its Xchange 8 real-time CRM analytics solution.

Xchange solutions enable global companies to lower costs and maximize profits by Capturing Value in PlayTM through continuous conversations with customers across all channels. Xchange 8 is a powerful integrated solution featuring the depth and open architecture large companies require to extract more value from their existing CRM investments. Xchange allows businesses to synchronize online and offline multi-channel customer campaigns that are integrated with call centers and other customer touch-points in real-time. This smarter, analytical approach to individual customer interaction delivers strategic customer insights and profits.

Xchange will utilize the Orbix E2A Application Server Platform as the software backbone to access and integrate data and information from a customer's business applications, Web servers and Java 2, Enterprise EditionTM (J2EETM) application servers with its Object Server. Orbix E2A supports seamless cross-language integration, enables the development of JavaTM extensions to a customer's application server with minimal re-coding, supports plug-in integration, and allows for distributed processing to be managed centrally. In addition, Orbix E2A supports the connection required to invoke the Xchange 8 remote analytics engine (InModel), allowing the streaming of analytics model information as well as invocation of remote analytics process.

"We've been an ISV of IONA's technology for quite some time, and our choice to migrate to the new Orbix E2A Application Server Platform to support Xchange 8 was simple considering our positive experience with IONA and the ability it gives us to adopt Web services quickly," said J. Chris Wagner, president and CEO at Xchange, Inc. "Orbix E2A Application Server really offers us integration-in-a-box, providing us not only with the strong CORBA® technology, but comprehensive J2EETM and Web services capabilities that we can utilize to build and offer additional real-time integration."

"Orbix E2A Application Server Platform - Enterprise Edition offers Xchange a real competitive advantage," said Bob Potter, executive vice president of business operations at IONA. "The ability to implement a development and integration stack quickly increases time-to-market and saves on development costs for ISV's and all software customers. Today's economic environment is dictating the need to be cost-conscious and strategic when making IT decisions. Standards support is becoming a top priority for this reason, and Orbix E2A offers the most comprehensive standards support available today."

Orbix E2A - the Next Generation of Service-Oriented Integration Solutions
The Orbix E2A Web Services Integration Platform, announced in November 2001, is a complete enterprise-class business-to-business and enterprise application integration solution. The first 100% standards-based, services-oriented Web Services Integration platform, IONA Orbix E2A provides the tools and the management services required for reliable, scalable, and secure dynamic data exchange, business process automation, and composite applications. The Orbix E2A Web Services Integration Platform is available in three editions: XMLBus, Partner and Collaborate.

The Orbix E2A Application Server Platform is the most deployed, heterogeneous application server in the industry. Orbix E2A Application Server Platform combines the scalability of CORBA and the productivity of J2EE, with Web services standards. The Orbix E2A Application Server Platform provides the management services required for reliable, scalable, and secure applications. The Orbix E2A Application Server Platform is available in three editions: J2EE Technology, Standard and Enterprise.

IONA's Orbix E2A product lines benefits from the company's commitment to open standards. IONA is an active member of the Web Services Interoperability (WS-I) Organization and the SOAPBuilders Forum-independent organizations dedicated to the promotion and interoperability of Web services standards. IONA recently hosted the SOAPBuilders Interoperability Lab Round III at its Waltham, MA headquarters. At the event, IONA's Orbix E2A XMLBus demonstrated superior support and interoperability across WSDL and with all SOAP encoding styles. IONA is also an active member of other industry standards bodies including the W3C, OASIS, OMG, RosettaNet, and UCCnet.

About Xchange (www.xchange.com)
Xchange solutions enable large global companies to lower costs and maximize profits by Capturing Value in Play through continuous customer conversation across all channels. Xchange 8 features the depth and open architecture large companies require to extract more value from their existing CRM investments by synchronizing online and offline multi-channel customer campaigns that are integrated with call centers and all other customer touch-points in real-time. This smarter, analytic approach to each customer interaction delivers strategic customer insights and profits.

About IONA (www.iona.com)
IONA is the leading e-Business Platform provider for Web Services Integration with more than 4,500 customers worldwide. IONA Orbix E2ATM, which consists of the award-winning Orbix E2A Web Services Integration Platform and Orbix E2A Application Server Platform, enables the flow of information across disparate systems and the liberation of application assets for new business opportunities. Founded in 1991, IONA® (NASDAQ: IONA) is headquartered in Dublin, Ireland, with U.S. headquarters in Waltham, Massachusetts and offices worldwide.

IONA, IONA Technologies, the IONA logo, Orbix, E2A, End 2 Anywhere, End To Anywhere, Orbix E2A, IONA E2A, IONA e-Business Platform, iPortal Application Server, SureTrack, IONA XMLBus, Adaptive Runtime Technology, Orbacus, Orbix/E, IONA University and Total Business Integration are trademarks or registered trademarks of IONA Technologies PLC and/or its subsidiaries. Java and J2EE are trademarks or registered trademarks of Sun Microsystems, Inc in the United States and other countries. CORBA is a trademark or registered trademark of the Object Management Group, Inc in the U.S. and other countries.

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