Dell and IMAX Blast Off on Apollo 13: The IMAX Experience

8/15/2002 - DellTM PowerEdgeTM servers running Red Hat® Linux® will play an important role in IMAX's first-ever digital re-mastering of Universal Pictures' and Imagine Entertainment's Apollo 13, scheduled to hit IMAXtheaters this Fall.

IMAX's new patent-pending technology, IMAX® DMRTM (Digital Re-mastering), uses the processing power of Dell PowerEdge servers to re-purpose individual frames of 35mm film into IMAX films are projected on screens eight-stories high and 120-feet wide with high caliber sound and image quality. Apollo 13 is the first theatrical live-action film to be digitally re-mastered for The IMAX Experience.

The IMAX DMR technology resides at IMAX's Toronto data center which processes several hundred gigabytes of data daily and is one of the largest rendering farms in Canada. IMAX uses dozens of Dell PowerEdge 2550 servers running Red Hat Linux for its DMR process, as well as an additional cluster of Dell PowerEdge 2550 servers for testing. IMAX chose Dell PowerEdge servers running Red Hat Linux for its IMAX DMR process because of the easy-to-use industry-standard platform, outstanding price and performance, and superior Dell support.

"With the help of Dell's technology, we have successfully transformed Apollo 13 into a larger than life movie experience. Star fields that were three points of light in 35mm become full galaxies in IMAX theaters," said Brian Bonnick, senior vice president of technology, IMAX Corporation. "These Intel-based systems running Red Hat Linux have provided the high quality of performance, availability and scalability necessary to handle our data-intensive applications. Dell's service and support have been invaluable and have helped keep our system running smoothly throughout this ground-breaking project."

"Increasingly, customers are recognizing the advantages and dramatic price and performance benefits Dell can provide through a comprehensive Linux-based solution for data-intensive computing," said Randy Groves, vice president of Dell's Enterprise Systems Group. "The remarkable success of IMAX's DMR process serves as a testament to the benefits customers experience with cost-effective industry standards-based technologies. We are committed to helping our customers capitalize on this trend by continuing to offer reliable, scalable, Intel-based systems at an extremely low price."

Apollo 13: The IMAX Experience will premiere in Los Angeles on Sept. 12 with a nationwide release on Sept. 20 in select IMAX theaters. IMAX will continue its mission to join the best of Hollywood's live action films with the highest caliber sound and image quality using its IMAX DMR technology.

"IMAX DMR will enable IMAX to reach into Hollywood's massive library of new and old 35mm films, thereby turning IMAX theatres into the place to see "event" Hollywood films," added Greg Foster, IMAX's President of Filmed Entertainment. "Whether it's a specialized re-release of a classic original or a simultaneous day-and-date release of a new event film in 35mm and IMAX theatres, this breakthrough technology - assisted by Dell - will potentially revolutionize the way people experience films."

About IMAX (
Founded in 1967, IMAX Corporation (Nasdaq:IMAX; TSX:IMX) is one of the world's leading entertainment technology companies. IMAX's businesses include the world's best cinematic presentations together with IMAX, IMAX 3D and the development of the highest quality digital production and presentation. IMAX has developed revolutionary technology called IMAX® DMRTM (Digital Re-mastering) that makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience® . The IMAX brand is recognized throughout the world for extraordinary and immersive family experiences. As of June 2002, there were more than 225 IMAX theatres operating in 30 countries. More than 700 million people have seen an IMAX presentation since the medium premiered in 1970. IMAX® , The IMAX Experience® and IMAX® DMRTM are trademarks of IMAX Corporation.

About Dell (
Dell Computer Corporation (Nasdaq: DELL) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. The company's revenue for the past four quarters totaled $31.2 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Dell is a trademark of Dell Computer Corporation.

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