8/13/2002 - Cirrus Logic announced the grand opening of its new Cirrus Consumer Electronics Design and Applications Center in Shenzhen, China, extending its global leadership in digital entertainment electronics and reinforcing its presence in the fast growing DVD market in China. The center will provide support for Cirrus Logic's significant consumer electronics customer base in China, enhance support to certain key customers in the region, and expand its presence in the world's fastest growing electronic markets.
The Cirrus Logic Consumer Electronics Design and Applications Center currently serves as headquarters to approximately 65 workers, including 55 engineers and 10 sales representatives that provide account service and field application support. Cirrus will create 40 new jobs at the center for audio and video design engineers in the next year. The new facility is located on Shen Nan Road in Shenzhen – next to Hong Kong and within 50 miles of Guangzhou, and is in close proximity to several important Cirrus Logic customers in the heart of southern China's consumer electronics manufacturing hotbed. Cirrus Logic is also using this opportunity to establish a local presence in order to provide audio/video design applications support to customers and distributors.
China, including Hong Kong, is the largest semiconductor market in the Asia Pacific region (not including Japan) registering US$11.044 billion in sales in 2001, and is the fastest growing as well according to Gartner. The Cirrus Logic strategy capitalizes on what is an emerging strength of China’s semiconductor industry in design. China is known for hosting companies that manufacture DVD players with 10.5 million players exported in 2001 according to CCID Consulting.
The grand opening celebration for the Cirrus Consumer Electronics Design and Applications Center was held on August 7 at the Cirrus Logic Shenzhen facility. A press conference followed at 4:00 pm for media, and included demonstrations of popular consumer electronic devices that showcase Cirrus products. Cirrus Logic executives who spoke at the event included Winter Chan, vice president of sales for Asia Pacific, and Terry Leeder, vice president of sales and marketing.
"Establishing audio and video design capabilities in China will allow us to expand our technology offerings and optimize products for the China market," say David French, president and CEO for Cirrus Logic. "We're pleased to bolster our local product development and technical support capability for the growing electronics market in China. Since Cirrus has the most comprehensive technology from any chip company in entertainment electronics applications, our design center represents a 'one-stop' solution for OEMs and ODMs in China to leverage our leadership expertise."
Cirrus Logic (www.cirrus.com)
Cirrus Logic, Inc. is a premier supplier of high-performance analog and DSP chip solutions for consumer entertainment electronics that allow people to see, hear, connect, and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus operates from headquarters in Austin, Texas and major sites located in Fremont, California and Broomfield, Colorado, as well as offices in Europe, Japan and Asia.
Cirrus Logic is a trademark of Cirrus Logic, Inc.
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