Southern Marketing Associates New Representative Firm for Data I/O in Southeast USA

8/12/2002 - Data I/O® Corporation, a worldwide leader in device programming and handling solutions, signed a representative agreement with Southern Marketing Associates®, the leading supplier of test and measurement equipment the Southeastern part of the USA. Southern Marketing Associates (SMA) is the exclusive representative of Data I/O’s wide range of desktop programming solutions and ProMasterTM handlers in Georgia, Tennessee, Florida, Mississippi, Alabama, South and North Carolina.

"Data I/O is excited to have Southern Marketing Associates become part of Data I/O’s network of worldwide distributors and representatives," said Vincent Parrillo, Business Manager for Data I/O Online sales group. "We strongly believe that SMA is the right partner for Data I/O to serve our customers in this part of the United States."

According to Charlie Snyder, President of SMA, "We at SMA are proud to represent Data I/O products and services. Given Data I/O’s extensive product offerings, its renowned high quality and professional service, and our extensive market knowledge, SMA will be able to support its customers in all their programming needs."

About Southern Marketing Associates (
Southern Marketing Associates was founded in 1989 and quickly became one of the most respected representative firms in the entire USA. SMA focuses on providing superior customer support as well as premier product lines in every market segment they service.

About Data I/O (
Celebrating 30 years of innovative leadership in the device programming industry, Data I/O Corporation (NASDAQ:DAIO) provides manual and automated device programming systems that specifically address the requirements of engineering and manufacturing customers. By combining leading edge technology and a deep understanding of our customers’ business processes, Data I/O is creating systems that dramatically improve Return on Investment. New systems include the world’s fastest and most cost-effective inline and manual Flash programming solutions, ProLINE-RoadRunner™ and FlashPAK™ Networked Programming System. The company’s Connected Programming Strategy optimizes programming from design through manufacturing by creating a networked solution that connects engineering to manufacturing, business processes to business systems, and the firmware supply chain to its users. Data I/O Corporation is headquartered in Redmond, Washington, and has sales and service offices worldwide.

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