7/25/2002 - Cirrus Logic, Inc. (Nasdaq: CRUS) today announced that its CS98000 DVD processor has been selected to power a popular line of portable DVD players from APEX Digital, Inc., the leading supplier of DVD players in North America. This is the latest in a series of DVD-related design wins for Cirrus Logic and strengthens the company’s relationship with one of the world’s leading suppliers of DVD players.
Selected by APEX to power its next-generation portable DVD designs, Cirrus has helped to create a new category of portable DVD players at an attractive consumer pricepoint. Cirrus-powered products include the APEX PD-50 and the PD-100 portable DVD players currently on the market and priced between $199 and $289. With this new category of portable entertainment devices, Cirrus continues to serve its customers with its Total-E-TM solution strategy, providing cost-effective, high-quality DVD chipsets for some of the most popular DVD brands in the world.
Portable DVD players are a new product category, further extending the growth of the booming DVD market. The sales for portable DVD players are expected to rise in the coming years, providing a major growth market for manufacturers. Jay Srivatsa, principal analyst for iSuppli Market Intelligence Services, estimates lower prices will continue to drive high growth in the market and forecasts that sales for portable DVD players will rise from 3.2 million units in 2002 to 5.8 million units by 2006.
Apex continues to be a leading player in the overall DVD market with North America market share estimated at 17% of unit sales according to a report from NPD Tec world’s Senior Analyst, Tom Edwards, making Apex the leading provider in the North American market.
“This design win escalates Cirrus Logic’s rapidly growing position in the DVD market and allows us to fully leverage our leadership position in audio and video technology by providing our customers a compelling battery operated solution at affordable prices,” said Terry Leeder, vice president of sales and marketing for the Cirrus Logic.
“We have selected Cirrus primarily because of their cooperation with us, in expediting technology in a chip that ‘fits’ our particular needs,” said Ancle Hsu, chief operating officer for APEX Digital, Inc. “Cirrus is helping Apex to bring leading edge entertainment to all styles of life - whenever and wherever people want to watch their DVDs. Our joint technology allows consumers to enjoy the new generation of digital entertainment at price points every consumer can afford.”
APEX Digital, Inc. APEX Digital, Inc., a division of United Delta, Inc., is a leading U.S. manufacturer of DVD players sold in the United States and Canada under the APEX Digital brand name. “More For Your Money” is the company’s credo, as witnessed by the first MP3/DVD player for less than $100. APEX Digital’s Web site address is: http://www.apexdigitalinc.com
Cirrus Logic, Inc. Cirrus Logic, Inc. is a premier supplier of high-performance analog and DSP chip solutions for consumer entertainment electronics that allow people to see, hear, connect, and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus operates from headquarters in Austin, Texas and major sites located in Fremont, California and Broomfield, Colorado, as well as offices in Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com
Safe Harbor Provision Except for historical information contained herein, the matters set forth in this news release are forward-looking statements that are dependent on certain risks and uncertainties including such factors, among others, as the ability of the CS 98000 processor to perform as expected and the risk factors listed in the company's Form 10-K for the year ended March 30, 2002, and in other filings with the Securities and Exchange Commission. The foregoing information concerning Cirrus Logic’s business outlook represents our outlook as of the date of this news release, and Cirrus Logic undertakes no obligation to update or revise any forward-looking statements, whether as a result of new developments or otherwise, except as required by law.
Cirrus Logic and Total-E are trademarks of Cirrus Logic, Inc. Third-party trademarks and names are the property of their respective owners.
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