Rabbit Semiconductor Announces Digital Systems Sales as Midwest Manufacturer's Representative

7/24/2002 - Rabbit Semiconductor continues its strategic sales partnering with the announcement of an agreement with Digital Systems Sales, Inc., to serve as Rabbit's manufacturer's representative for the Midwestern states of Missouri, Kansas, Iowa, Nebraska, and Southern Illinois.

Digital Systems Sales gives Rabbit Semiconductor an increased presence and improved accessibility in these states by facilitating key accounts and providing direct in-the-field support for existing Rabbit customers and potential users of Rabbit products. In adding Rabbit microprocessors and the RabbitCore line of microprocessor core modules to its product offerings, Digital Systems Sales can provide its customers with a host of innovative and cost-effective embedded design solutions.

Headquartered in Harrisonville, Missouri, Digital Systems Sales was founded in 1975 to serve as an independent sales organization specializing in digital electronics products. The company has represented manufacturers of leading-edge electronics technologies, with a focus on digital computer-related products for OEMs. Customers include major manufacturers of avionics, test and measurement equipment, medical instrumentation, and public safety systems. Digital Systems Sales also represents manufacturers of GPS receivers and embedded modems, technologies that are naturally complementary to the Rabbit products.

Rabbit Semiconductor's high-performance 8-bit microprocessors and development tools are quickly multiplying in the embedded controls industry. "This strategic teaming with a proven manufacturer's rep in the Midwest will further solidify our established Rabbit processors and core modules in the marketplace, as well as promote our complete embedded design solution," says Carrie Maha, executive vice president of Rabbit Semiconductor.

Rabbit Semiconductor
Rabbit Semiconductor is a fabless semiconductor company specializing in high-performance 8-bit microprocessors and development tools for embedded control and Ethernet connectivity. A division of single-board computer manufacturer Z·World, Rabbit Semiconductor introduced its first Rabbit microprocessor in 1999. According to an independent industry survey, design engineers often prefer Rabbit processors over other more-established 8-bit microprocessors: An impressive 18.4 percent of those who had used 8-bit chips in the preceding year said they would consider using Rabbit processors in their upcoming design projects. The Rabbit outscored well-known processors such as the Hitachi H8, Philips 80XX/80CXX, and Dallas 80XX/80CXX. Rabbit Semiconductor is a member of the Fabless Semiconductor Association and is located in Davis, Calif., 70 miles east of San Francisco. (Survey source: Embedded Systems Programming, 2001 Subscriber Study, Final Report, October 2001)

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