7/16/2002 - IONA®, a leading e-Business Platform Provider for Web Services Integration (NASDAQ: IONA), today announced that YaYa, a leading creator of customized gaming entertainment for advertisers, has selected IONA's Orbix E2A Web Services Integration Platform to integrate into its proprietary Consumer Dialogue Technology (CDT) platform. Deloitte Consulting will provide services to YaYa to support the development and implementation of CDT as well as the integration of CDT into enterprise customers' existing CRM infrastructures.

YaYa provides customers with an entertainment experience that fuels the marketing efforts of Fortune® 500 companies by attracting and retaining online customers and reinforcing corporate brands. IONA's Orbix E2A Web Services Integration Platform will be incorporated into YaYa's proprietary Consumer Dialogue Technology (CDT) which allows for advanced data collection and database marketing to build customer acquisition, brand equity, consumer loyalty and actionable marketing information.

"YaYa has had tremendous growth this past year, delivering game-based marketing solutions with measurable results," said Keith Ferrazzi, CEO and President of YaYa. "Incorporating IONA's Orbix E2A Web Services Integration Platform into our CDT will enable us to provide increased results maximizing ROI-based marketing efforts."

"A critical element of the CDT platform is its ability to interact with a variety of entertainment-based marketing applications-including those developed by YaYa as well as other third-party developers. We recognized that Web services would be the best way to enable that functionality," said Michael Kline, a senior manager in Deloitte Consulting's Media & Entertainment practice. "Based upon our evaluation of YaYa's needs and customer base, we recommended IONA's Orbix E2A Web Services Integration Platform."

"Customers depend on YaYa to deliver innovative and customized gaming services that will help them retain and grow their customer base," said Bob Sandie, vice president of global alliances at IONA. "In selecting IONA's Orbix E2A Web Services Integration Platform and Deloitte Consulting, YaYa is preparing its business for growth and success by implementing a total integration solution that will adapt and scale as their business, customers, and technology evolves."

The Orbix E2A Web Services Integration Platform, announced in November 2001, is a complete enterprise-class business-to-business and enterprise application integration solution. The first 100% standards-based, services-oriented Web Services Integration platform, IONA Orbix E2A provides the tools and the management services required for reliable, scalable, and secure dynamic data exchange, business process automation, and composite applications. The Orbix E2A Web Services Integration Platform is available in three editions: XMLBus, Partner and Collaborate.

About YaYa
YaYa is an innovator in the creation of entertainment experiences that delivers measurable marketing results and drives sales for Fortune® 500 companies. YaYa's Consumer Dialogue Technology (CDT) bridges the gap between broadcast media and CRM, building customer acquisition, brand equity, consumer loyalty, and actionable marketing information. YaYa's blend of traditional advertising with entertainment marketing and CRM maximizes ROI-based marketing efforts.

About Deloitte Consulting
Deloitte Consulting is one of the world's leading management consulting firms, and is uniquely known for its straightforward approach to solving today's most complex business challenges. Deloitte Consultants work hand-in-hand with clients to improve business performance, drive shareholder value, and create competitive advantage. The firm has 15,000 professionals in 33 countries, and serves more than one-third of the companies in the Global Fortune® 500. It is the only consulting firm with five straight appearances on Fortune Magazine's list of "100 Best Companies to Work for in America." Deloitte Consulting can be found on the Internet at http://www.dc.com

About IONA
IONA is the leading e-Business Platform provider for Web Services Integration with more than 4,500 customers worldwide. IONA Orbix E2A, which consists of the award-winning Orbix E2A Web Services Integration Platform and Orbix E2A Application Server Platform, enables the flow of information across disparate systems and the liberation of application assets for new business opportunities.

Founded in 1991, IONA® (NASDAQ: IONA) is headquartered in Dublin, Ireland, with U.S. headquarters in Waltham, Massachusetts. The company had revenues of $181 million in 2001 and employs more than 800 people in more than 30 offices worldwide. For additional information about IONA, visit our Web site at http://www.iona.com

IONA, IONA Technologies, the IONA logo, Orbix, E2A, End 2 Anywhere, End To Anywhere, Orbix E2A, IONA E2A, IONA e-Business Platform, iPortal Application Server, SureTrack, IONA XMLBus, Adaptive Runtime Technology, Orbacus, Orbix/E, IONA University and Total Business Integration are trademarks or registered trademarks of IONA Technologies PLC and/or its subsidiaries. Deloitte Consulting," and the "Deloitte Consulting logo," are trademarks or registered trademarks of Deloitte Consulting or its affiliates. All other product and company names and marks mentioned in this document are the property of their respective owners and are mentioned for identification purposes only. Java and J2EE are trademarks or registered trademarks of Sun Microsystems, Inc in the United States and other countries. CORBA is a trademark or registered trademark of the Object Management Group, Inc in the U.S. and other countries. All other trademarks that may appear herein are the property of their respective owners.

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