7/12/2002 - Mobility Electronics, Inc. (Nasdaq/NMS: MOBE), a leading provider of innovative portable computing solutions for the mobile computer user, today announced that it has incorporated the PLX® GigaBridge® Switched-PCI architecture into the latest MAGMA PCI expansion system — the GigaBridge Fabric PCI Expansion System. This new PCI expansion solution takes advantage of GigaBridge’s speed and expandability to provide users with seven PCI slots, a 64-bit data path, 66MHz operation, and up to 528MB/sec throughput to applications ranging from computing, imaging, communications and audio/video editing.

“Speed and expandability are two of the biggest selling points in the PCI expansion market, and PLX’s GigaBridge architecture gives our products a ton of both,” said Don Johnson, COO of Mobility Electronics. “PLX’s technology gives us a competitive advantage that ensures that MAGMA products continue to be the best in the PCI expansion market.

”MAGMA’s GigaBridge-enabled PCI expansion system features a high-speed backplane with a single PCI bus segment supporting seven full-length PCI slots and delivering speeds up to four times faster than either Gigabit Ethernet or conventional 32-bit, 33MHz PCI. The system also includes a MAGMA daughtercard with the GigaBridge GBP Switched-PCI 64-bit, 66MHz controller, host bus adapter and cabling. The full system provides original-equipment manufacturers (OEMs) with a versatile PCI expansion option for a variety of applications.

“GigaBridge Switched-PCI technology continues to expand the boundaries of PCI in a broad range of applications, providing them with unprecedented performance,” said Larry Chisvin, vice president of marketing at PLX Technology. “MAGMA has leveraged the power of switched-PCI in the new GigaBridge Fabric PCI Expansion System, whose speed and expandability will serve MAGMA’s OEMs well.”

Mobility Electronics has also been selected to join the PLX Partner Program, which combines the expertise of a wide range of third-party suppliers to create and market development tools for new, high-performance systems using PLX’s PCI interconnect chips and software.

For more information about MAGMA products, visit

About the GigaBridge Architecture
The PLX GigaBridge Switched-PCI architecture enables PCI-based telecommunications, data communications and embedded systems to incorporate 224 PCI bus segments, aggregate tens of gigabits per second, and connect two adjacent PCI devices up to 15 feet away, via a high-performance link. A cell-based architecture with independent PCI bus segments connected to each port, each GigaBridge switched PCI controller can drive up to four PCI slots and interoperates with other GigaBridge controllers as ports on the Switched PCI systems. Each GigaBridge controller is linked via two 16-bit-wide, point-to-point, low-voltage-differential links clocked at 400MHz. This results in an aggregate bandwidth of more than 50 gigabits per second.

About PLX Technology
PLX Technology Inc. (, based in Sunnyvale, Calif., USA, is the leading supplier of high-speed silicon and software solutions for the networking and communications industries. The PLX solution includes industry-standard silicon, software for managing data throughout the PCI bus, rapid development tools that minimize design risk, and third-party development tool support through the PLX Partner Program. The PLX solution enables hardware designers and software developers to maximize system input/output (I/O), lower development costs, minimize system design risk and provide faster time to market. PLX PCI I/O Accelerator chips and switched-PCI controller devices are designed into a wide variety of embedded PCI communication systems, including switches, routers, line cards, media gateways, base stations, access multiplexors and remote access concentrators. PLX customers include many of the leading communications equipment companies, including 3Com, Cisco Systems, Ericsson, Hewlett Packard, IBM, Lucent Technologies, Marconi, Nortel Networks and Siemens.

About Mobility Electronics, Inc.
Mobility Electronics, Inc., based in Scottsdale, Ariz., is a leading designer, developer and marketer of innovative products and solutions for the mobile computing user. The company’s unique product portfolio includes widely compatible docking stations for portable computers; connectivity and video products for handheld computing devices; expansion products for desktop, server and portable computers; and power products and accessories for portable computing devices of all types. The company’s technology base includes its award-winning Split Bridge® technology and multi-function Card Bus, high-speed bus expansion and portable computing device power technologies. Mobility Electronics possesses a broad range of internally developed intellectual property with numerous patents, patents pending, license agreements and/or strategic relationships with industry leaders such as Avocent, LSI Logic, Molex Corporation, National Instruments, 2C Computing and Philips Semiconductors. The company’s subsidiaries include MAGMA, which focuses on expansion products and Portsmith, Inc., which focuses on the handheld market. Mobility Electronics markets its products through a worldwide network of OEMs, distributors, resellers, retail channels and direct catalog and e-commerce channels.

For information on Mobility Electronics’ products and services, call 480-596-0061, or visit its Web site at

This release may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995, which involve risks and uncertainties. Among the important factors which could cause actual results to differ materially from those in the forward-looking statements are economic, competitive and technological factors effecting the company’s operations, markets, products, services and prices, as well as other factors detailed in the company's filings with the Securities and Exchange Commission.

PLX Editorial contact:
Jerry Steach
CommonGround Communications (for PLX)

Mobility contact:
Brian Leandra
Mobility Electronics, Inc.
480-596-0061, ext. 131

Mobility Editorial contact:
Rich Miller/Amy McDowell
Metzger Associates

Previous Page | News by Category | News Search

If you found this page useful, bookmark and share it on: