Cypress to Penetrate Specialized Markets Through Digi-Key Distribution Network

7/9/2002 - Cypress Semiconductor Corporation (NYSE: CY) today announced that it had signed a distribution agreement with Digi-Key Corporation, a leading global distributor of quality electronic components. Digi-Key’s broad market reach – achieved through its catalog and online sales mechanisms – helps Cypress round out its distribution strategy and deliver excellent support to prototype, academic, and individual engineering customers who need Cypress’s broad range of semiconductor devices and design tools.

“Cypress is pleased to work closely with Digi-Key to meet the needs of customers that many times are overlooked because of their low volumes or irregular purchase patterns,” said Rich Parker, vice president for worldwide distribution at Cypress. “We are capitalizing on Digi-Key’s reputation for responsiveness, on-time delivery, and strong customer service to win and retain those customers, and to encourage them to consider the full range of Cypress’s semiconductor solutions.”

The 2002 Distributor Customer Preference Study conducted by CMP United Business Media – publishers of EE Times, EBN, and other specialized electronics publications – identifies Digi-Key as one of the Top 5 semiconductor distributors. The company is listed as one of the Top 3 in providing product information and delivering products on time. Digi-Key was cited as the distributor doing the best job of fulfilling customer needs through the Internet.

Mark Larson, president of Digi-Key, stated, “Digi-Key is is convinced that Cypress’s continuing effort to introduce leading-edge products, combined with Digi-Key’s unique access to engineers involved in electronic design, will generate a powerful presence in the marketplace. We are committed to provide off-the-shelf delivery and strong technical support to build relationships between Cypress and our customers.”

Cypress products will be available from Digi-Key effective immediately. Customers can order parts through

About Digi-Key
Digi-Key Corporation is one of the fastest-growing electronic distributors in the United States. Digi-Key offers off-the-shelf delivery on tens of thousands of electronic components and related accessories. Cited as the top-rated electronic distributor in the United States in CMP United Business Media’s annual Distributor Customer Preference Study, Digi-Key is a customer-driven company with service and support systems that are continually reviewed and modified to achieve the ultimate level of cusomter service.

About Cypress
Cypress Semiconductor Corporation is Driving the Communications Revolution™ with high-performance integrated circuits for network infrastructure and access equipment. Leveraging its process and system-level expertise, the company designs and manufactures solutions targeted across wireless and wireline communications. Cypress supports a wide range of industry standards, such as SONET (OC-48, OC-192, and OC-768), Voice over Internet Protocol (VoIP), InfiniBand™ and Gigabit Ethernet. The company’s communications product lines include programmable high-speed physical layer devices (PHYs), wirespeed network search engines (NSEs) and network coprocessors (NCPs), and datapath switching elements (DSEs). Cypress is also the industry’s leader in communications timing solutions, networking-optimized communications memories and personal connectivity solutions, such as USB and Bluetooth.

Cypress is a leader in pure optical and optoelectronic technologies designed to push network transmissions to higher performance levels and to satisfy the increasing demand for network bandwidth. With a focus on emerging communications applications, Cypress aims to become the preferred silicon supplier for network infrastructure solutions and for every network data stream to pass through at least one Cypress IC.

Cypress employs 4,000 people worldwide. Its shares are listed on the New York Stock Exchange under the symbol CY. More information about Cypress is accessible on the Web at

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: Statements herein that are not historical facts are “forward-looking statements” involving risks and uncertainties, including but not limited to: the effect of global economic conditions, shifts in supply and demand, market acceptance, the impact of competitive products and pricing, product development, commercialization and technological difficulties, and capacity and supply constraints. Please refer to Cypress's Securities and Exchange Commission filings for a discussion of such risks.

Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. “Driving the Communications Revolution” is a trademark of Cypress Semiconductor. All other trademarks are the property of their respective owners.

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