William C. Rick Hired as New National Sales Manager for Applied Data Systems (ADS) Embedded Computer Company

6/26/2002 - Applied Data Systems (ADS), a leading provider of embedded single board computer systems, announced that it has hired William C. Rick as the company's strategic national sales manager.

ADS' embedded computers power wireless and mobile applications ranging from retail kiosk to medical to fleet to instrumentation. Rick will be responsible for servicing key accounts in those sectors, developing new OEM channels and building distributor channels, and for managing regional sales managers and sales reps.

"Bill's position strengthens our commitment to our current customers and he has the channel expertise to better develop the growing opportunities in the embedded sector," said Robert Olsen, CEO of ADS, "We're pleased to have someone with Bill's expertise and credentials to support ADS' considerable growth over the past several years and to solidify our position as an industry-leading RISC-based SBC provider."

Rick has expertise developing OEM, VAR and direct sales channels for a variety of technology companies, including 3D Labs, Intergraph Corporation and Kubota Computer Graphics Systems, and has received various sales awards. Prior to coming to ADS, Rick was Vice President of Sales and Marketing at Network Storage Solutions in Chantilly, Virginia. He has a Bachelor of Arts degree in Business Administration from St. Michael's College in Vermont. He and his family are residents of Fairfax, Virginia.

"I am excited to be part of this team leading the design and manufacturing of embedded systems," said Rick. "ADS is well positioned as a dominant player in the embedded Windows RISC-based sector, and I am eager to be part of this growth."

About Applied Data Systems
ADS is the leading developer and manufacturer of "application-ready" RISC-based single board computers for the embedded systems market that enable wireless, mobile and Internet-connected applications. Customer markets include medical devices, process control, vehicle and asset management, GPS, and information displays. ADS is headquartered in Columbia, Maryland. For more information call 301-490-4007, or visit www.applieddata.net

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