VDC To Investigate Trends and Expectations Re: Membrane Technology Testing on The North American Market for Keyboards and Keypads

12/17/2002 - Venture Development Corporation will be speaking with Lab-Tech, Inc., of Phoenix, Arizona as part of its research on the North American market for keyboards and keypads. Lab-Tech is the only global A2LA accredited laboratory that is specifically designed to perform membrane switch testing.

John Gordon, VDC's Components Group Manager states, "We're looking forward to holding several conversations with Lab-Tech throughout the research process. Demand for testing is fast becoming a primary issue within the membrane keypad industry. Often, the keypad is a critical element in an end-product, and failure of this component can put a project, and marketable product, at risk. This can cost a manufacturer its reputation, and perhaps sales and even future contract wins if failure happens after delivery of the product takes place."

Although testing, at present, is strictly voluntary, VDC believes as OEMs become more educated to the existence and benefits of independent laboratory testing, demand will grow for this type of service. VDC's goal is to inform the report's readers of the issues and topics of interest surrounding testing, as well as bring to light trends that the industry can expect in coming years.

The complete text of the discussions will be included in this extensive report on the market scheduled for completion in April.

Elements of the study include:

Vendors within the keyboard/keypad industry have myriad profitable opportunities to explore. Should you invest in new product lines and platforms? Focus in on new vertical segments? Turn to the Internet as your primary mode of distribution? Or concentrate in less competitive geographic segments? With so many options, suppliers of these products will need informed guidance in order to sift through the convoluted scene and target the hot spots. The resulting market research will provide clear recommendations on the most appropriate market development investments for your company.

About Venture Development Corporation
VDC is a technology market research and strategy firm. We have over 30 years of experience in providing market research, strategic analysis and advisory services to technology companies worldwide. VDC offers its clients a wide variety of research solutions designed to meet their strategic business needs. These include individually tailored consulting engagements, ongoing research services and select industry investigations. Through our considerable industry contacts, we also provide services related to acquisitions and the generation of key account leads.

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