12/6/2002 - Altera Corporation (NASDAQ: ALTR) announced the opening of a new sales office in India to tap into the large potential for programmable logic in the region and the nearby ASEAN countries. Companies in the communications, industrial, and computer storage industries in India and the ASEAN region will have broader support throughout the sales and design process when leveraging Altera's system-on-programmable-a-chip (SOPC) solutions.
"With the rising cost of ASIC development, design engineers in India and the ASEAN region are now leaning more and more towards programmable logic for their system solutions, confirming the trend that we are seeing in other parts of the world," said George Papa, senior vice president of global sales at Altera. "The inherent flexibility of FPGAs makes it a low-risk and compelling option for companies facing cost and time-to-market pressures."
Altera's powerful StratixTM devices, the low-cost CycloneTM device family for volume applications, the popular Nios® soft core processor, and the powerful easy-to-use, new Quartus® II design software provide customers with a powerful development platform to take their system from concept through to production on time and on budget.
Ben Lee, Altera's vice president of sales for Asia Pacific, commented, "With the support of our distribution partners in India-Arrow Electronics and Achieva Components-we intend to aggressively expand the reach of our SOPC solutions."
Atera Corporation (NASDAQ: ALTR) is the world's pioneer in system-on-a-programmable-chip (SOPC) solutions. Combining programmable logic technology with software tools, intellectual property, and technical services, Altera provides high-value programmable solutions to approximately 14,000 customers worldwide. More information is available at www.altera.com.
Altera, The Programmable Solutions Company, the stylized Altera logo, specific device designations, and all other words that are identified as trademarks and/or service marks are, unless noted otherwise, the trademarks and service marks of Altera Corporation in the U.S. and other countries.
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