The North American Market for Keyboards and Keypads, Ninth Edition - Underway for April 2003

12/6/2002 - Venture Development Corporation has launched an update to its Keyboard & Keypad multi-client market research study. John Gordon, VDC's Components Group Manager states, "With so many fundamental changes affecting the keyboard and keypad market, it is difficult to label this industry as anything but dynamic."

Gordon adds, "We're very excited to get this research underway. There's a lot happening on the technology front that will affect the market positioning of both major and minor suppliers alike. Technologies such as Duraswitch's PushGate™, and piezo switching technology are but two technologies that have great potential for market intrusion, and show great promise for the suppliers of these technologies."

The report will ship in Q1:2003, and will identify, quantify and intelligently analyze this market, and will thoughtfully forecast the much anticipated turnaround, and provide suppliers with the tactical reasoning they will need to succeed in this intensely competitive atmosphere.

Elements of the study include:

Vendors within the keyboard/keypad industry have myriad profitable opportunities to explore. Should you invest in new product lines and platforms? Focus in on new vertical segments? Turn to the Internet as your primary mode of distribution? Or concentrate in less competitive geographic segments? With so many options, suppliers of these products will need informed guidance in order to sift through the convoluted scene and target the hot spots. The resulting market research will provide clear recommendations on the most appropriate market development investments for your company.

About Venture Development Corporation
VDC is a technology market research and strategy firm. We have over 30 years of experience in providing market research, strategic analysis and consulting services to technology companies worldwide. VDC offers its clients a wide variety of research solutions designed to meet their strategic business needs. These include individually tailored consulting engagements, ongoing research services and select industry investigations. Through our considerable industry contacts, we also provide services related to acquisitions and the generation of key account leads.

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