ARC International Expands Asian Presence

11/22/2002 - ARC International, a world leader in configurable System-on-Chip (SoC) platform technologies, has announced plans to open two offices in the Asia Pacific region by the end of the year. The offices, to be opened in Taiwan and Japan, will provide local sales and technical support bases to focus on consumer electronic and communication product applications such as digital still cameras, MP3 players, color scanners and USB connectivity devices. ARC will bring itís entire portfolio of intellectual property (IP) to the Asian market, including the ARCtangentTM 32-bit RISC/DSP microprocessor cores, Ethernet and USB peripherals, RTOS, software stacks, host development tools, and the recently introduced USB NowTM IP platform solution.

The first office is expected to open this month in Taiwan, and will be fully supported with dedicated sales, applications engineering and technical support staff. ARC Internationalís Japanese office will focus on recruiting sales channels for the region to establish ARCís technology in the fast-growing USB and 802.11 Japanese markets.

The new offices mark a further step forward in ARCís expansion plans for Asia Ė a strategic commitment made by chief executive Mike Gulett earlier this year. The companyís push into Asia was initiated earlier this year in June with the appointment of Jim Lang as head of Asian sales. Since then, ARC has signed major distribution and sales agreements with local companies, including the Taiwanese IC distributor, EDOM Technology, as well as forming partnerships with companies such as Hynix Semiconductor Inc.

ďAsia Pacific is an important world centre for communication and consumer electronic product design, making it a major growth focus for ARCĒ, said Mike Gulett, president and chief executive of ARC International. ďARCís SoC IP platform technologies can be customized to a wide range of applications, so we see a tremendous amount of sales potential for ARCís broad product line in Asia. By opening local, fully supported offices, ARC will be well-positioned to meet the diversified demands of this region.Ē

At present, the majority of ARCís customers are located in the USA and Europe, with approximately 70-80% of revenue coming from the US. The establishment of the Asian sales channel will become an important revenue stream for ARC in the future, with revenue from this channel expected to match that coming from Europe within a year.

About ARC International
ARC International is an industry-leading developer of embedded user-customizable, high-performance 32-bit RISC/DSP processor cores, with integrated development tools, peripherals, RTOS and software. These integrated products and solutions are a result of the acquisitions of MetaWare, VAutomation and Precise Software Technologies. ARC's integrated intellectual property solutions assist customers in rapidly developing next generation wireless, networking and consumer electronics products, reducing time to market, reducing their cost, reducing the number of IP suppliers and reducing their risk for system-on-chip products. Products based on ARC's technology include digital still cameras, set-top boxes, and network processors.

ARC International employs 200 people in research and development, sales, and marketing offices across North America, Europe and Israel. ARC International is listed on the London Stock Exchange as ARC International plc (LSE:ARK).

ARC, the ARC logo, ARCtangent and USB Now are trademarks of ARC International.

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