Avnet Applied Computing Appointed as Authorised Pan-european Distributor for Seagate

11/20/2002 - Seagate, the worldwide leader in the design, manufacture and marketing of hard disc drives for enterprise, personal computer and consumer electronics applications, has appointed Avnet Applied Computing as an authorised pan-European distributor. Avnet Applied Computing will market and distribute Seagate's range of award-winning hard disc drives, including ATA and SCSI drives, tape backup systems and removable storage systems in nearly 30 countries across the continent.

"The appointment of Avnet Applied Computing as an authorised distributor serving the channel across Europe will strengthen Seagate's position in the European market and enable Avnet Applied Computing to further develop its business with the range of industry-leading products now available to it from Seagate," according to Joel Stead, Seagate senior vice president for worldwide sales and marketing. "Avnet Applied Computing -- like Seagate -- is not only passionate about serving its customers' needs, but doing its utmost to exceed those expectations. This passion, combined with a strong business model, dynamism and a proven track record in marketing storage products, will enable both companies to grow their presence in the marketplace."

Ger Coppus, president of Avnet Applied Computing Europe, said: "Avnet Applied Computing means 'First to Market,' while Seagate is the market leader in the field of hard disc drives. We're a logical combination. The Avnet Applied Computing team has shown it can meet the challenge -- by doubling hard disc drive sales over the past 12 months. We are very excited about contributing to the further growth of Seagate's business."

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives for enterprise, PC and consumer electronics applications. The company is committed to delivering award-winning products, customer support and reliability, to meet the world's growing demand for information storage.

Seagate, Seagate Technology and the Seagate logo are registered trademarks of Seagate Technology LLC. All other trademarks are the property of their respective owners. Seagate reserves the right to change, without notice, product offerings or specifications.

About Avnet Applied Computing
Distribution specialist Avnet Applied Computing has structured itself to serve original equipment manufacturers and system builders that use computing technologies such as CPUs, mass storage, displays, embedded computing boards, commercial motherboards, memory modules, networking and software products. Its related services include engineering assistance, supply-chain management, financing, physical distribution and integration of end products. Avnet Applied Computing, an operating group of technology marketing and services provider Avnet, Inc., has operations in North America, Europe and Asia.

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