SimpleTech Demonstrates Innovative Cross-Platform, Plug-and-Play Connectivity Solutions at Comdex 2002

11/15/2002 - SimpleTech, a leading provider of Flash-based storage and custom and standard memory solutions, will demonstrate next-generation digital convergence technology November 18-22 at Comdex 2002, as part of the Microsoft Partner Pavilion in the main hall of the Las Vegas Convention Center, in booth number 120.

SimpleTech's innovative technology enables users to optimize their investments in flash media, leverage the advanced features of mobile devices, and seamlessly share data between devices. SimpleTech's range of connectivity solutions offers cross-platform compatibility and plug-and-play convenience across the spectrum of flash memory media on the market today.

Flash media stores more data than floppy disks and retains its contents without power, in a rugged, durable and convenient form factor. The versatility and power of flash media is rapidly extending its reach beyond the desktop and portable segment of the personal computer market and into the handheld and mobile device segments, including digital still and video cameras, PDAs, smart phones and MP3 players.

"SimpleTech's next-generation readers and adapters deliver a total solution that enhances business productivity by enabling high-speed data access for multiple flash media formats," said David Abbott, product marketing manager for SimpleTech.

"SimpleTech's digital convergence technology provides the ultimate in flexibility and reliability." The Bonzai USB Mini-Drive is the smallest, upgradable, portable flash media storage solution on the market today. Measuring just 2.5-inches x 1.3-inches x 0.25-inches (LWD), Bonzai stores up to 512MB of data and can easily be carried in a pocket, purse or briefcase. Bonzai plugs directly into the USB 1.1 port of a PC or Macintosh for fast file transfer. Bonzai features a removable flash memory card that allows users to upgrade to a higher capacity by simply opening the case and plugging in a new Secure Digital (SD) or MultiMediaCard(TM) (MMC) card.

The FlashLink(TM) All-in-One USB Reader supports the most popular flash media formats, including SmartMedia, SD, MMC, Memory Stick, Type I/Type II CompactFlash(TM) and IBM MicroDrive. Compatible with PC and Macintosh computers, the USB interface of the All-in-One provides high-speed data access. The compact, lightweight design leaves a small footprint on the desktop, and is portable for easy travel.

The FlashLink(TM) 4-in-One PC Card Adapter incorporates commands and controllers for SmartMedia, SD, MMC and Memory Stick formats into a single, compact PCMCIA Type II card format. No drivers are necessary. The 4-in-One fits into the PCMCIA card slot on a Notebook PC or Macintosh PowerBook, and is recognized as a removable drive when the flash media is inserted.

The 5GB PC Card Hard Drive is the ideal solution for mobile data storage and backup. Offered in a standard PCMCIA card format that fits neatly into any Type II card slot, the 5GB PC Card Hard Drive eliminates the need for an external hard drive, removable cartridge media, or CD-RW for backup.

The SimpleDrive Deluxe 60GB External Storage Solution is a hot-swappable, high-speed USB 2.0/FireWire hard drive that measures just over one inch thick and weighs about a pound for fast and easy portable, high-capacity storage and backup. By achieves near universal compatibility with desktop and portable PCs and Macs, while achieving the highest data transfer speeds possible in a portable storage device.

SimpleTech is a technology solutions provider offering products based on DRAM, SRAM and Flash memory technologies. Headquartered in Santa Ana, California, the company is a leader in the design, development, manufacturing and marketing of custom and standard memory solutions.

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