11/7/2002 - CSR (Cambridge Silicon Radio) announced that it has signed a volume price agreement with SEMCO (Samsung Electro-Mechanics Company). Under this agreement SEMCO will purchase 1 million BlueCore2 Bluetooth chips from CSR in 2003. SEMCO will use these devices in modules to provide Bluetooth capability to a wide range of end products, including Samsung laptops, PDAs and other consumer electronic devices.
John Hodgson, chief executive officer of CSR commented, "This is a significant agreement, it demonstrates the confidence that SEMCO, a major player in consumer electronics, has in CSR's ability to manufacture in volume - and that Bluetooth is selling in volume. It also reinforces CSR's position as the market leader in Bluetooth chips."
"This agreement is the result of many months of work with CSR. We believe CSR has the best Bluetooth solution and we are confident they can meet our high volume demands," commented Hyo Bum Lee, Vice President of Display & Network Business for SEMCO. "Our products will have a very strong Bluetooth offering, which will add value to our customer offering."
CSR (Cambridge Silicon Radio) specialises in providing single-chip radio devices to the global market for short-range wireless communications, including BluetoothTM. The company's mission is to create the most highly integrated radio devices available, fabricated using standard CMOS technology, to provide its customers with the lowest cost of ownership of high quality digital radio.
CSR was the first company in the world to offer a true single-chip Bluetooth solution with BlueCore, a fully integrated 2.4 GHz radio, baseband and microcontroller. In Q4 2001 CSR released BlueCore2, its second generation family, and offer developed hardware/software bundles for each of the fastest growing Bluetooth applications markets. Users can combine the chips with the CSR Bluetooth software stack to provide a fully compliant solution for data and voice communications or, used with an upper layer host software stack, CSR is able to offer a complete Bluetooth end-to-end solution.
CSR has a growing list of major international companies including Microsoft Corp, Samsung, Sony, Compaq, IBM, Fujitsu, LG, ALPS, TDK, 3Com, Mitsumi, Siemens and Motorola, who have already used CSR's BlueCore in the development of a range of Bluetooth products. In fact, 70% of available pre-qualified modules, as listed on the qualified products page of the Bluetooth Special Interest Group (SIG) web site, feature BlueCore and it is in 56% of all qualified Bluetooth v 1.1 enabled end product designs.
CSR is headquartered in Cambridge, UK, with offices in Richardson, Texas; Tokyo, Japan; Singapore and Aalborg, Denmark.
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