TDK Semiconductor Chooses TAARCOM for Silicon Valley Representation

11/6/2002 - TDK Semiconductor named TAARCOM its new manufacturer's rep for Northern California and Northern Nevada. TAARCOM will be a source for TDK Semiconductor's analog and mixed-signal ICs, including embedded modems, broadband transceivers and Ethernet PHYs, as well as the company's coming smart card terminal SoC (System-on-Chip) products.

"Silicon Valley and Northern California are critical areas for TDK," said John Stahl, vice president of worldwide sales. "TAARCOM is a great choice for this area because of their strong technical sales force and understanding of mixed signal applications. In addition, they represent some great companies and are well connected in this area."

"TDK's products fit our line card perfectly," said John Grauel, TAARCOM's president, "and we're well aware of TDK's outstanding design support. This is a winning combination for our customers."

About TDK Semiconductor
TDK Semiconductor, part of the $4.8 billion TDK Corporation (NYSE: TDK), provides advanced ICs for communications markets worldwide. The company produces analog and mixed-signal products for applications such as digital cable and satellite set-top boxes; local, metro and wide area networking; point of sale terminals, credit card verification systems and smart card readers. Further information is available by e-mail or by calling 714-508-8800.

TAARCOM, Inc. was established as a manufacturer's representative firm in 1980. The company specializes in representing semiconductor principals and communications IC clients. Cypress Semi-conductor, Texas Instruments, and MicroLinear are already on its line card. TAARCOM is headquartered at 451 N. Shoreline Blvd., Mountain View, CA 94043. Vince DeFrank, who has been named TAARCOM's product line manager for TDK products, can be reached at (650) 960-9696, or at vince_defrank

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