11/5/2002 - PLX Technology, a leading supplier of high-speed interconnect silicon to the communications industry, and Digital Rapids, a leading developer of hardware and software for streaming media, announced that the PLX® PCI 9656 I/O Accelerator device has been designed into Digital Rapids' next-generation video-streaming product, code named Idaho.
Idaho is a video acquisition and noise reduction PCI card targeted at the professional broadcast, postproduction, and streaming video marketplaces. It features advanced processing capabilities such as: motion adaptive de-interlacing, motion adaptive (3D) noise reduction, 2D noise reduction, separate horizontal and vertical filtering as well as advanced audio processing with four channels of seven-band parametric EQ and a dynamic range compression/expansion engine. Idaho takes full advantage of the PLX PCI 9656's 66MHz PCI interface to deliver uncompressed video at full bandwidth to the host system.
"This is our second-generation design working with PLX PCI interface components," said Brick Eksten, president, Digital Rapids Corp. "The stability, performance and ease of integration of the PLX PCI 9656 has given us a tremendous level of confidence as we move forward with our next-generation technology, allowing us to concentrate on our own video and audio processing technology without worrying about PCI compatibility or performance issues. Integrating the PCI 9656 into our second-generation design has allowed us to spin our concept to product from concept to prototype in less than three months, saving us a tremendous amount of R&D effort and cost."
"Digital Rapids' experience with the PCI 9656 is an example of how designers can easily adapt their existing 32-bit local-bus designs to take advantage of the maximum conventional PCI available today," said Tom Martin, product marketing manger at PLX. "The simplicity with which designers migrate to designs based on latest-generation PLX PCI devices contributes directly to their bottom lines, minimizing the time and software development required to bring their products to market."
66MHz PCI For 32-bit Local Bus Designs
The PCI 9656 serves designs such as Digital Rapids' Idaho card that demand maximum PCI bandwidth without incurring the expense or effort of implementing 64-bit peripherals on the local bus. To provide designers with maximum design flexibility, the PCI 9656 supports three optional 32-bit, 66MHz local bus interfaces selectable with a strapping option. One mode supports Motorola's industry-leading MPC 850/860 PowerQUICC(r) communication processor and other PowerPC 801-compliant devices. The other two modes are generic 32-bit interfaces — one with multiplexed address and data buses, the other de-multiplexed. These generic interfaces have been embraced by the industry as de facto standards for a wide variety of devices including processors, memory, DSPs, custom ASICs, and FPGAs.
About PLX Technology
PLX Technology, Inc., based in Sunnyvale, Calif., USA, is the leading supplier of high-speed interconnect silicon to the communications industry. The PLX solution provides a competitive edge to our customers through an integrated combination of high-performance silicon, hardware and software design tools, and partnerships. These innovative solutions are designed to enable our customers to develop communication equipment with industry-leading performance, scalability and reliability. Furthermore, the combination of PLX product features, supporting development tools and partnerships allows customers to bring their designs to market faster. PLX PCI I/O Accelerator, switched-PCI and HyperTransport Tunnel-to-Dual PCI-X devices are designed into a wide variety of embedded PCI communication systems, including switches, routers, line cards, media gateways, base stations, access multiplexors and remote access concentrators.
About Digital Rapids
Digital Rapids is a company focused on the convergence of traditional broadcast technology and the generalized processing and network capabilities found in many of today's leading edge computers. Digital Rapids expertise is based in both traditional Broadcast technology and PC video processing solutions. For over 15 years the staff of Digital Rapids has been involved designing hardware in the professional video field winning numerous awards for pioneering work and technology in the field of broadcast video engineering. The company's rich professional programming experience is directly related to the advent of digital video on personal computers including the first PC based video processing solutions (1984/5), the first PC-based full-motion video playback systems (1987), and some of the pioneering work in animation, motion capture, and stop motion technologies. It is this blend of traditional broadcast video processing technology and leading edge software engineering and processes that form the foundation of Digital Rapids Corporation. Digital Rapids product line empowers leading edge companies with the ability to blend traditional video technology and processes with leading edge computer based processing, tracking, and streaming media encoding.
PLX is a trademark of PLX Technology, Inc., which may be registered in some jurisdictions.
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