Green Hills Software Introduces New TotalDeveloper Embedded Package

11/4/2002 - Green Hills Software announced TotalDeveloperTM, the industry's first royalty-free total solution package featuring affordable subscription pricing, full RTOS source code, and unlimited royalty-free target licenses. The Green Hills TotalDeveloper package provides everything an embedded developer needs to develop the best electronic products in the least time, at the lowest cost. TotalDeveloper is a fully-integrated solution that includes a real-time operating system (RTOS), C/C++ compilers, source level debugger, networking protocols, hardware debug probe, powerful development and analysis tools, on-site engineering services, and premium technical support. TotalDeveloper provides the embedded developer with access to a wealth of Green Hills Software's technology developed over the course of its 20 years in the embedded industry, all the software a developer needs to produce an embedded product. In addition, Green Hills provides companies with on-site engineering consultation customized to meet their individual needs. This can include application porting, performance tuning, user training, or any combination of those services.

Comprehensive solution for converged requirements
Green Hills Software's TotalDeveloper package addresses the needs of today's developers in the aerospace, automotive, consumer electronics, defense, industrial control, medical, networking, and telecommunications markets, many of which have broad requirements that overlap those of other vertical markets.

Dan O'Dowd, president of Green Hills Software comments: "In the 20th Century, embedded software development products could be packaged into distinct subsets aimed at individual vertical markets since market requirements were distinct. The 21st Century has seen a convergence of requirements that demand technology that encompasses multiple vertical markets. In the automotive industry, for example, developers designing tomorrow's automobile systems need the safety and reliability of aircraft fly-by-wire systems for new 'drive-by-wire' capabilities, the communications capabilities of a networking system for the many processors in the vehicle, the royalty-free pricing required by consumer electronics for on-board entertainment systems, and the web access of home gateways for telematics applications, all at the same time. Which individual 'vertical solution' would cover all of these needs?"

"Our customers are using more and more of our technologies, not just an RTOS or compiler, and not just a particular protocol package, as they develop more and more complex applications," stated John Carbone, vice president of marketing for Green Hills Software. "This new TotalDeveloper package approach gives our customers access to our entire array of development tools and RTOSes - everything they need to develop the most reliable, cost effective and highest-performance electronic products, all completely royalty-free. Plus, our TotalDeveloper package includes unique solutions for today's multi-market converged application requirements which our competitors can't even match with their multiple vertical bundles."

Industry-leading technology in a single solution package
TotalDeveloper includes Green Hills Software's C/C++ compilers and its MULTI® IDE with support for fifteen 32-bit and 64-bit embedded processor target architectures, including PowerPC, MIPS, ARM, V800, ColdFire, 68K, x86/Pentium, i960, SH, and the ZSP, Intrinsity, StarCore, and ST100 Digital Signal Processors (DSPs). It also includes support for Native and cross-development on PCs running Windows 98/2000/NT/XP or Linux and Sun Solaris workstations, and cross-development from HP/UX workstations. TotalDeveloper also includes a choice of royalty-free RTOSes, INTEGRITY® or ThreadX®, comprehensive TCP/IP and related networking protocols, the Green Hills ProbeTM, an advanced, high-performance, multicore hardware debug device, on-site engineering services, and "Premium Support." Premium Support provides the guaranteed response time and resource commitments required by time-critical development schedules.

Each of the Green Hills Software products contained in the TotalDeveloper package is the technology leader in the industry, offering unique benefits not found among competitive products. For example, Green Hills Software's INTEGRITY® and ThreadX® RTOS products have been selected by Ericsson, Alcatel, Hewlett-Packard, Lockheed-Martin, Lucent, Boeing, Rockwell and others because they offer higher reliability and better performance than any other RTOS. Green Hills compilers have been selected for more EEMBC® benchmark certifications than any other compiler because they consistently deliver the best performance. Green Hills Software's MULTI® is the most productive and advanced integrated development environment (IDE) for embedded applications, incorporating advanced features such as run-mode and multicore debugging, non-intrusive field debugging, and field upgrade. Carbone adds, "We offer the best RTOS, the best compilers, the best debugger, and the best support. Customers will see the fastest time to market and reduced development and production costs as a result of using our products."

A modest investment that makes sense
"Other industries invest substantial amounts in providing their workers with effective productivity tools and services, but embedded software development traditionally has suffered from a lack of investment," commented David Chandler, vice president of sales for Green Hills Software. "We priced our TotalDeveloper package at only $150,000 for a team of 10 developers, just about what it would cost to add an 11th developer to the team. Yet, TotalDeveloper will improve the productivity of the entire team by far more than just one new programmer possibly could. Our large customers asked us for this type of package, and they found it to be beneficial. So, we decided to offer it to all of our customers as an option. As a subscription product, customers only pay for TotalDeveloper as long as they need it. And, since it's an option, customers can still purchase individual products 'a la carte' if they prefer."

About Green Hills Software
Founded in 1982, Green Hills Software, Inc. is the technology leader for real-time operating systems and software development tools for 32- and 64-bit embedded systems. Green Hills Software's royalty-free INTEGRITY® and ThreadX® real-time operating systems, fully integrated with its market leading compilers and MULTI® Integrated Development Environment, provide a total development and run-time solution that addresses both deeply embedded and maximum-reliability applications. Green Hills Software is headquartered in Santa Barbara, CA, with European headquarters in the United Kingdom.

Green Hills, MULTI, and INTEGRITY are registered trademarks, and Green Hills Probe, Slingshot, EventAnalyzer, PerformanceAnalyzer, ISIM, Integrate and TotalDeveloper are trademarks of Green Hills Software, Inc.

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