National Instruments Wins Standard of Excellence Award

10/30/2002 - The Web Marketing Association recently recognized National Instruments with a "Standard of Excellence" award based on superior scores from more than 250 expert judges in categories including design, innovation, content, technology, interactivity, navigation, and ease of use.

"We designed to ensure that our customers can easily access information and support to maximize their success with our products," said John Pasquarette, NI Director of Strategic Web Development. "Our unsurpassed customer support and services, e-commerce features, and global online communities have made one of the top five visited sites by design engineers in North America, according to a 2000 EDN survey." features a comprehensive online store containing more than 950 measurement and automation products. Visitors can view pricing information in their local currency, make purchases 24 hours a day, and track the status of their orders. They also can obtain detailed information about NI software and hardware from the site's extensive collection of technical information and use interactive product advisors to configure and order products based on their individual specifications.

The unlimited information and services available at help engineers through every step of their application development. Visitors to find a wide range of information available in English, Spanish, German, and Japanese. They also can access more than 8,000 KnowledgeBase documents covering common programming and installation questions, 2,400 example programs, and 1,400 tutorials. In addition, visitors in North America can receive assistance through a "call me" feature that sends a request for a technical expert to promptly call the visitor.

Engineers also can visit NI Developer Zone and LabVIEW Zone to exchange development techniques and share code. These online communities feature NI and user-developed resources including instrument drivers, example code, tutorials, in-depth articles, and application-specific insights.

About the Web Marketing Association
Founded in 1997, the Web Marketing Association helps set a high standard for Internet marketing and corporate Web development and is the producer of the WebAwards, an annual competition that judges corporate Web sites against an Internet standard and peer sites within their industry.

About National Instruments
National Instruments leverages commercial technologies, such as industry-standard computers and the Internet, to deliver customer-defined measurement and automation solutions. Headquartered in Austin, Texas, NI has more than 3,000 employees and direct operations in 37 countries. NI increases the productivity of engineers and scientists worldwide by delivering easy-to-integrate software and modular hardware. In 2001, the company sold products to more than 24,000 different companies in more than 60 countries around the world. For the past three consecutive years, FORTUNE magazine has named NI one of the 100 best companies to work for in America.

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