Equator Technologies Partners with Shelton for Integrated Communications Support of Video-Enabling Technology

10/30/2002 - Equator Technologies, a provider of high-performance, programmable and power-efficient system-on-a-chip (SoC) processors for video streaming and image processing applications, announced that the company has entered a long-term partnership with Shelton, an integrated communications firm providing customized programs in public relations (PR), investor relations (IR), creative design and marketing for high-tech companies.

"Equator is an innovative company with a strong product portfolio that we feel will benefit tremendously from our deep knowledge of semiconductor technology and related vertical markets," said Stacey Gaswirth, vice president of public relations for Shelton. "We welcome the opportunity to enhance Equator’s reputation and visibility within their target markets, as the company continues to expand operations and product offerings."

The partnership provides for a comprehensive program of integrated PR and IR services for increased industry visibility through educating Equator’s target customer markets, garnering positive publicity for the company’s successes, informing and attracting investors and maximizing shareholder value for Equator.

"Shelton is a respected player in the tech community, recognized for their knowledge of deep technology and understanding of how to get good stories noticed," said Richard Christopher, senior vice president of worldwide sales and marketing for Equator Technologies. "We wanted to work with Shelton because they are the right firm to help us achieve the next steps in our long-term growth plan and I look forward to sharing a long and profitable relationship during Equator’s continued progress."

About Shelton
Shelton is an integrated communications firm providing customized programs for the strategic delivery of public relations (PR), investor relations (IR), marketing and creative design services to public and private companies in the high-technology sector. Founded in 1994 with a technology focus, Shelton offers a team of professionals with extensive deep-tech knowledge and expertise in emerging growth areas, including semiconductors, telecommunications, intellectual property, enterprise software and other tech-related services. Through a dedication to value-added service and a national network of key strategic relationships, Shelton has built a trusted reputation with the media, industry experts and the financial industry that produces results for emerging and established technology companies.

About Equator Technologies
Equator Technologies is a leading provider of high-performance, programmable, power-efficient system-on-a-chip processors designed for video streaming and image processing applications across a wide range of consumer and enterprise end markets. Equator offers the BSP family of Broadband Signal Processor chips, the iMMediaTools® software development toolkit, media libraries, and reference platforms for development and deployment of video streaming and video processing systems. With more than 150 customers worldwide, Equator provides solutions to the digital media, digital video communications, video security and surveillance, digital imaging, and automotive video markets. Based on a high-performance VLIW core and optimized for video processing, the BSP-15 family of chips delivers up to 50 GOPS of video processing power. Utilizing Equator’s optimizing compiler technology, BSP-15 chips are 100 percent programmable in C/C++, enabling rapid deployment and field upgradeability of new applications and devices. A software programmable BSP-15 chip can replace multiple fixed-function ASICs, thereby reducing both complexity and cost of system designs. Winner of the Fabless Semiconductor Association’s "2001 Best Financial Performer - Private Company" award and selected by Cahners Research as the top private company of the 30 best small electronics companies, Equator is a recognized leader in video processing solutions. Founded in 1996, Equator is a privately held company headquartered in Campbell, California, with additional offices worldwide.

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